Traditional Marketing

Science of Persuasion Video

This is an awesome video on the science of persuasion based on concepts that were studied and proven by Robert Cialdini, professor emeritus of Psychology and Marketing at Arizona State University: There is a science to how we are persuaded. The human brain needs short cuts or rules of thumb to guide decision making. The 6 universal shortcuts for decision making are:Reciprocity Scarcity Authority Consistency Liking ConsensusCan this science be applied to sales and marketing? Share your thoughts on this video in the comments below [...]

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super bowl 50 commercials

Superbowl 50 Commercials 2016

The Super Bowl is coming up on February 5, 2017. Here is a review of Super Bowl commercials from last year: Please Comment: What do you think of these ads from a marketing perspective? Which were most effective and why? Which were least effective and why?

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super bowl xlix commercials 2015

Superbowl XLIX Commericals 2015

The Super Bowl is coming up on February 5, 2017. Here is a review of Super Bowl commercials from 2015: Please Comment: Share what you think from these ads from a marketing perspective. Which ones were the most effective and why? Which were the least effective and why?

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More of Levinson’s Lists of Marketing Media

In his book, Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business, Jay Conrad Levinson describes multiple different marketing streams. He explains how do-it-yourself business owners, or Guerrilla Marketers, can market their small business on a low budget. Within the book he classifies media into two categories, Minimedia and Maximedia. He also describes emedia, infomedia, human media, and non-media. His lists on minimedia and maximedia have been previously published. The following are his remaining [...]

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Levinson’s List of Maximedia Marketing

In his book, Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business, Jay Conrad Levinson describes multiple different marketing streams. He explains how do-it-yourself business owners, or Guerrilla Marketers, can market their small business on a low budget. Within the book he classifies media into two categories, Minimedia and Maximedia. He also describes emedia, infomedia, human media, and non-media. The following is his list of maximedia marketing streams:Newspapers Magazines Radio Television Outdoor Advertising Direct Mail MarketingThis edition of Guerrilla [...]

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Levinson’s List of Minimedia Marketing

In his book, Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business, Jay Conrad Levinson describes multiple different marketing streams. He explains how do-it-yourself business owners, or Guerrilla Marketers, can market their small business on a low budget. Within the book he classifies media into two categories, Minimedia and Maximedia. He also describes emedia, infomedia, human media, and non-media. The following is his list of minimedia marketing streams:Canvassing Business Cards Personal Letters Telephone Marketing Circulars Brochures Classified Advertising Gift Certificates Signs: Big [...]

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Creative Commercials with John Moschitta Jr

One of the many, many golden nuggets of marketing that were included in the recent Part I, Part II, and Part III summaries of the book, Neuromarketing, is that people who speak 20% faster than average have more influence during their presentation. How about this guy? John Moschitta Jr was a commercial icon in the 1980s and nick-named “motormouth” and “the world’s fastest talking man” since he talks so fast. Copywriters and advertisers must have loved this guy since [...]

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Creative Commercial: Sillycon Valley by Toshiba

Today’s creative marketing discussion is on the Creative Commercial: Sillycon Valley by Toshiba. In this commercial, Toshiba takes a stab at it’s own industry by humorously trying to appeal to those who are getting overwhelmed by the fast advances of technology. Obviously, there are parts of the commercial that assume the audience is up-to-date on technology industry news. For instance, the drone at the beginning is funnier if you know that Amazon had previously announced that drones may be [...]

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Creative Commercial: Snickers Football Coach Commercial with Robin Williams

In memory of the recently late comedian Robin Williams, this week’s creative commercial is by Snickers. Watch the Snickers Football Coach commercial with Robin Williams (Hook, Mrs. Doubtfire, and many other classics), and briefly¬†Robert Francis ‘Bobcat’ Goldthwait (Police Academy 2). Then comment below on whether you think this commercial was a good marketing investment by Snickers.Robin Williams: July 21, 1951 – August 11, 2014. (IMDB page, Wikipedia, RobinWilliams.com)

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