Creative Marketing – Mirex Marketing

Why Your Logo Matters

When you're heading a business or trying to develop leads as a freelancer, the last thing you're probably thinking about is the design of your trademark. But perhaps it shouldn't be. The reality is that a trademark is more than a symbol—it's the entire story of your company, in one complete design, available 24/7 as your number one brand ambassador and top salesperson. Your logo matters more than you can imagine. Here are a few reasons why. 1. It's the first...

Valentine’s Day Marketing Statistics 2017

Valentine's day is a peak selling season for multiple different industries. Businesses that sell or distribute products such as flowers, candy, jewelry, dining, lodging and other products are experiencing one of the best shopping seasons of the year, having some overlap with the Superbowl. Many of these businesses can start ramping up their marketing about 2 weeks before February 14. For those who may be thinking of creative ways to leverage the holiday to increase sales, here are some Valentine's...

Science of Persuasion Video

This is an awesome video on the science of persuasion based on concepts that were studied and proven by Robert Cialdini, professor emeritus of Psychology and Marketing at Arizona State University: There is a science to how we are persuaded. The human brain needs short cuts or rules of thumb to guide decision making. The 6 universal shortcuts for decision making are: Reciprocity Scarcity Authority Consistency Liking Consensus Can this science be applied to sales and marketing? Share your thoughts on this video in the comments below or...

Superbowl 50 Commercials 2016

The Super Bowl is coming up on February 5, 2017. Here is a review of Super Bowl commercials from last year: Please Comment: What do you think of these ads from a marketing perspective? Which were most effective and why? Which were least effective and why?

Superbowl XLIX Commericals 2015

The Super Bowl is coming up on February 5, 2017. Here is a review of Super Bowl commercials from 2015: Please Comment: Share what you think from these ads from a marketing perspective. Which ones were the most effective and why? Which were the least effective and why?

More of Levinson’s Lists of Marketing Media

In his book, Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business, Jay Conrad Levinson describes multiple different marketing streams. He explains how do-it-yourself business owners, or Guerrilla Marketers, can market their small business on a low budget. Within the book he classifies media into two categories, Minimedia and Maximedia. He also describes emedia, infomedia, human media, and non-media. His lists on minimedia and maximedia have been previously published. The following are his remaining lists...

Concluding Details of Neuromarketing Book

The book Neuromarketing, by Patrick Renvoise & Christophe Morin, combines neuroscience with marketing. Neuroscience is the study of the brain and nerves. While it is based on neuroscience research, it is written for the common person, and you don't have to have a neuroscience background to understand it. The book has clear, actionable information that will help you become a better marketer and sales person for your business, your clients and yourself. By knowing how the old brain (the decision-maker)...

Creative Commercials with John Moschitta Jr

One of the many, many golden nuggets of marketing that were included in the recent Part I, Part II, and Part III summaries of the book, Neuromarketing, is that people who speak 20% faster than average have more influence during their presentation. How about this guy? John Moschitta Jr was a commercial icon in the 1980s and nick-named "motormouth" and "the world's fastest talking man" since he talks so fast. Copywriters and advertisers must have loved this guy since they...

Neuromarketing Book Summary Part III

The book Neuromarketing, Understanding the "Buy Buttons" in Your Customer's Brain, by Patrick Renvoise & Christophe Morin, combines neuroscience with marketing. Neuroscience is the study of the brain and nervous system. A better understanding of how people think and make decisions can facilitate your marketing efforts. If you follow these tips, you'll likely see an increase in conversion rate and sales. While this book is based on neuroscience, it is written for the common person. The chapters are short and...