Digital Marketing – Mirex Marketing

What Do I Need to Build the Best Website Possible?

Building a successful website is not possible solely by publishing unique and useful content, products or services. Instead, building the best website possible requires consistency, dedication, and plenty of creativity while making a name for your website, brand, or business you represent. Knowing the tools and resources to put to use to build the best website possible is a way to outperform your competition while creating a positive professional reputation for yourself online in any industry. The Right Domain Name Selecting the...

March 3, 2018By Mirex MarketingDigital Marketing, Marketing Tips, Website Design & Developmentbusiness, website0 CommentsRead more...

Resources All Entrepreneurs Should Leverage

When starting a business, the difference between failure and success often lies in the resources accessed and utilized by entrepreneurs. The life of a business owner is demanding and there can never be enough hours in a day. Thankfully, there are numerous resources and tools available that can help grow businesses and ease the load of starting a business alone. Let’s take a look at a few resources you can’t forget in these beginning stages. Score with SCORE SCORE is the nation’s...

January 12, 2018By Mirex MarketingBusiness Tips, Digital Marketing, General, Website Design & Developmentbusiness, business plan, marketing, software, website0 CommentsRead more...

Do You Always Give The Customer What They Want, Even When It’s Not Good For Them?

I had an interesting exchange with a partner this week regarding a project for a client. The client is a rental property owner who wants a new website. She's starting completely from scratch. So far all of her marketing has been through sites like Airbnb and VRBO, but she wants to branch out. The client has admitted that she knows very little about marketing, especially digital marketing and has so far been impressed with our team's extensive knowledge. The purpose...

February 17, 2017By Mirex MarketingBusiness Tips, Conversion Optimization, Customer Service, Digital Marketing, Marketing Tips, Sales, Website Design & Developmentbusiness management, customer service, give the customer what they want, responsive website, sales dilemma, service management0 CommentsRead more...

What (the heck) does “SEM” mean?

The acronym "SEM" is one of many found in the digital marketing alphabet soup. (SEO, PPC, CPC and SERPs are closely related). SEM stands for "Search Engine Marketing", which actually has a history of what it means. Traditionally, the word "marketing" is a blanket term that covers any activities that are used to promote your brand and business, including public relations (PR), advertising and sales. So naturally one would think that the phrase "search engine marketing" or SEM would also be...

February 9, 2017By Mirex MarketingAdvertising, Digital Marketing, Marketing Tips, Pay Per Click/ Cost Per Click Advertising (PPC/CPC), Search Engine Marketing (SEM), Search Engine Optimization (SEO)CPC, paid search advertising, pay-per-click advertising, PPC, SEA, search engine advertising, search engine marketing, search engine optimization, SEM, SEO, SMA, SMM, SMO0 CommentsRead more...

The Digital Marketing Alphabet Soup. What do all these acronyms mean?

There a many acronyms and initialisms that make up the digital marketing alphabet soup. While these terms and phrases are commonly tossed around between marketing professionals, it can be confusing for clients and newbies to keep track of them. Here is a list to help you keep them in order and understand their meanings (feel free to bookmark this post for reference or share it with others): 4 Ps of Marketing Although this entry is not necessarily an acronym or an initialism,...

February 8, 2017By Mirex MarketingDigital Marketing, General, Marketing Tips, Tips for the Marketing Professionaldigital marketing acronyms, digital marketing alphabet soup, initialisms, internet marketing acronyms1 CommentRead more...

Science of Persuasion Video

This is an awesome video on the science of persuasion based on concepts that were studied and proven by Robert Cialdini, professor emeritus of Psychology and Marketing at Arizona State University: There is a science to how we are persuaded. The human brain needs short cuts or rules of thumb to guide decision making. The 6 universal shortcuts for decision making are: Reciprocity Scarcity Authority Consistency Liking Consensus Can this science be applied to sales and marketing? Share your thoughts on this video in the comments below or...

February 6, 2017By Mirex MarketingAdvertising, Content Marketing, Conversion Optimization, Creative Marketing, Digital Marketing, Marketing Tips, Public Relations, Sales, Tips for the Marketing Professional, Traditional Marketing, Video Marketingconversion optimization, conversion rate optimization, customer psychology, get them to say yes, marketing tips, psychology, Robert Cialdini, sales training, science of persuasion0 CommentsRead more...

Why would a marketing blog include non-marketing topics?

Anyone who browses through the various articles on the Mirex Marketing Blog will find articles written about topics other than marketing. Why would a marketing blog include topics such as accounting, legal tips (which does not constitute professional legal advice), business insurance, customer service, business start up, management and other business topics? There are actually a couple good reasons. One reason is that marketing is a vital part of any business and therefore can affect or be related to all other...

January 31, 2017By Mirex MarketingContent Marketing, Conversion Optimization, Digital Marketing, Marketing Tips, Search Engine Optimization (SEO), Social Media Marketing (SMM)blog publishing, blogging, choosing topics for blog, content creation, content marketing, copy writing, digital marketing, SEO0 CommentsRead more...

SEM stands for Search Engine Marketing or Search Engine Marketer

For all the “SEM”s out there, “Marketing” is a BLANKET TERM!

Newbies may read the title of this article and wonder why the statement even needs to be made, but those in the industry probably understand right off the bat. If you're unfamiliar with the acronym SEM, it stands for Search Engine Marketing or Search Engine Marketer. Some correctly interpret this to mean any marketing activities to promote a business, brand or product through search engines OR a marketer who performs any activity to promote a business, brand or product through...

January 24, 2017By Mirex MarketingAdvertising, Digital Marketing, Marketing Tips, Pay Per Click/ Cost Per Click Advertising (PPC/CPC), Search Engine Marketing (SEM), Search Engine Optimization (SEO)CPC, paid search advertising, paid search marketing, PPC, search engine advertiser, search engine advertising, search engine marketing, search engine optimization, search engine optimizer, search marketing, SEM, SEO0 CommentsRead more...

Neuromarketing Book Summary Part III

The book Neuromarketing, Understanding the "Buy Buttons" in Your Customer's Brain, by Patrick Renvoise & Christophe Morin, combines neuroscience with marketing. Neuroscience is the study of the brain and nervous system. A better understanding of how people think and make decisions can facilitate your marketing efforts. If you follow these tips, you'll likely see an increase in conversion rate and sales. While this book is based on neuroscience, it is written for the common person. The chapters are short and...

September 11, 2014By Mirex MarketingAdvertising, Content Marketing, Conversion Optimization, Creative Marketing, Digital Marketing, Marketing Book Summaries, Marketing Tips, Sales, Tips for the Marketing ProfessionalChristophe Morin, diy marketing, do it yourself marketing, effective marketing strategies, how to market your business, marketing, marketing advice, marketing book summaries, marketing book summary, marketing tips, marketing tools, neuromaketing Renvoise, neuromarketing, neuromarketing book, neuromarketing Renvoise and Morin, neuroscience, old brain marketing, old brain marketing strategies, Partrick Renvoise, powerful marketing strategies, tips for the marketing professional0 CommentsRead more...

Neuromarketing Book Summary Part I

August 29, 2014By Mirex MarketingAdvertising, Content Marketing, Conversion Optimization, Creative Marketing, Digital Marketing, Marketing Book Summaries, Marketing Tips, Sales, Tips for the Marketing ProfessionalChristophe Morin, diy marketing, do it yourself marketing, effective marketing strategies, how to market your business, marketing, marketing advice, marketing book summaries, marketing book summary, marketing tips, marketing tools, neuromaketing Renvoise, neuromarketing, neuromarketing book, neuromarketing Renvoise and Morin, neuroscience, old brain marketing, old brain marketing strategies, Partrick Renvoise, powerful marketing strategies, tips for the marketing professional4 CommentsRead more...