Digital Marketing

Do You Always Give The Customer What They Want, Even When It’s Not Good For Them?

I had an interesting exchange with a partner this week regarding a project for a client. The client is a rental property owner who wants a new website. She’s starting completely from scratch. So far all of her marketing has been through sites like Airbnb and VRBO, but she wants to branch out. The client has admitted that she knows very little about marketing, especially digital marketing and has so far been impressed with our team’s extensive knowledge. The [...]

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What (the heck) does “SEM” mean?

The acronym “SEM” is one of many found in the digital marketing alphabet soup. (SEO, PPC, CPC and SERPs are closely related). SEM stands for “Search Engine Marketing”, which actually has a history of what it means. Traditionally, the word “marketing” is a blanket term that covers any activities that are used to promote your brand and business, including public relations (PR), advertising and sales. So naturally one would think that the phrase “search engine marketing” or SEM would also [...]

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Digital Marketing Alphabet Soup

The Digital Marketing Alphabet Soup. What do all these acronyms mean?

There a many acronyms and initialisms that make up the digital marketing alphabet soup. While these terms and phrases are commonly tossed around between marketing professionals, it can be confusing for clients and newbies to keep track of them. Here is a list to help you keep them in order and understand their meanings (feel free to bookmark this post for reference or share it with others): 4 Ps of Marketing Although this entry is not necessarily an acronym or an [...]

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Science of Persuasion Video

This is an awesome video on the science of persuasion based on concepts that were studied and proven by Robert Cialdini, professor emeritus of Psychology and Marketing at Arizona State University: There is a science to how we are persuaded. The human brain needs short cuts or rules of thumb to guide decision making. The 6 universal shortcuts for decision making are:Reciprocity Scarcity Authority Consistency Liking ConsensusCan this science be applied to sales and marketing? Share your thoughts on this video in the comments below [...]

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content is king

Why would a marketing blog include non-marketing topics?

Anyone who browses through the various articles on the Mirex Marketing Blog will find articles written about topics other than marketing. Why would a marketing blog include topics such as accounting, legal tips (which does not constitute professional legal advice), business insurance, customer service, business start up, management and other business topics? There are actually a couple good reasons. One reason is that marketing is a vital part of any business and therefore can affect or be related to all [...]

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SEM stands for Search Engine Marketing or Search Engine Marketer

For all the “SEM”s out there, “Marketing” is a BLANKET TERM!

Newbies may read the title of this article and wonder why the statement even needs to be made, but those in the industry probably understand right off the bat. If you’re unfamiliar with the acronym SEM, it stands for Search Engine Marketing or Search Engine Marketer. Some correctly interpret this to mean any marketing activities to promote a business, brand or product through search engines OR a marketer who performs any activity to promote a business, brand or product [...]

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neuromarketing book cover

Neuromarketing Book Summary Part III

The book Neuromarketing, Understanding the “Buy Buttons” in Your Customer’s Brain, by Patrick Renvoise & Christophe Morin, combines neuroscience with marketing. Neuroscience is the study of the brain and nervous system. A better understanding of how people think and make decisions can facilitate your marketing efforts. If you follow these tips, you’ll likely see an increase in conversion rate and sales. While this book is based on neuroscience, it is written for the common person. The chapters are short [...]

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neuromarketing book cover

Neuromarketing Book Summary Part I

The book Neuromarketing, Understanding the “Buy Buttons” in Your Customer’s Brain, by Patrick Renvoise & Christophe Morin, combines neuroscience with marketing. Neuroscience is the study of the brain and nervous system. A better understanding of how people think and make decisions can facilitate your marketing efforts. If you follow these tips, you’ll likely see an increase in conversion rate and sales. While this book is based on neuroscience, it is written for the common person. The chapters are short [...]

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free marketing 101 low and no-cost ways to grow your business online and off book cover

Cockrum’s Free Marketing Tools and Resources

In his book, Free Marketing: 101 Low and No-Cost Ways to Grow Your Business Online and Off, Jim Cockrum offers 102 chapters of marketing tips. When I picked up the book for the first time, I expected the author to list 101 free marketing tools and resources and explain the finer tips for each one in each chapter. For example, I thought that one chapter might be about Facebook and another about Twitter, and that the Facebook chapter would [...]

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free marketing 101 low and no-cost ways to grow your business online and off book cover

Free Marketing, 101 Low & No-Cost Ways, Part III

In his book, Free Marketing: 101 Low and No-Cost Ways to Grow Your Business Online and Off, Jim Cockrum offers 102 chapters of marketing tips. These tips include ideas for free marketing or low-budget marketing for the do-it-yourself business owner.  Early in his book, he explains that it is divided into three parts: Internet Marketing (Chapters 1-32), Building Trust and Growing Your Circle of Influence (Chapters 33-77), Stay Relevant, Interesting and Potent (Chapters 78-102). However, he continues to mention [...]

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