More of Levinson’s Lists of Marketing Media

By Mirex Marketing Advertising, Creative Marketing, Marketing Book Summaries, Marketing Tips, Public Relations, Sales, Traditional Marketing diy marketing, guerrilla marketing, jay conrad levinson, traditional marketing 0 Comments

In his book, Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business, Jay Conrad Levinson describes multiple different marketing streams. He explains how do-it-yourself business owners, or Guerrilla Marketers, can market their small business on a low budget. Within the book he classifies media into two categories, Minimedia and Maximedia. He also describes emedia, infomedia, human media, and non-media. His lists on minimedia and maximedia have been previously published. The following are his remaining lists of media.

Levinson’s List of Emedia Marketing Streams:

List Building
Podcasting
Nanocasting
Email
Your Website
Subscription Websites
Teleseminars
Webinars
RSS
Ebooks
Affiliate Programs
Automated Marketing
Search Engine Optimization
Landing Pages

Levinson’s List of Infomedia Marketing Streams

Free Consultations
The F-Word (Free)
Free Seminars
Free Demonstrations
Party-Plan Marketing
Newsletters
Publishing on Demand
Ezines
Columns in a Publication
Articles for Publications
Speaking at Clubs

Levinson’s List of Human Media Marketing Streams:

Marketing Insight
Yourself
Your Sales Reps
Employee Attire
Your Inner Circle
Contact Time with Customers
How You Say Hello and Goodbye
Stories
Sales Training
Networking
Affiliate Programs
Satisfied Customers
Designated Guerrilla
An Interest in People

Levinson’s List of Nonmedia Marketing Streams:

Service
Public Relations
Trade Shows
Fusion Marketing
Community Involvement
Memberships in Clubs
Follow-Up
Word of Mouth
Contests
Competitive Advantages
Elevator Speech
Guarantee
Branded Entertainment

This edition of Guerrilla Marketing was published in 2007, so some items might be outdated or merged over time. One of the purposes of the book, and of these blog posts, is to help the business owner with ideas and get the creative juices flowing. If the book is about anything, it’s about attitude and creativity, which are timeless principles of business, especially small to medium sized business. Similar to the way guerrilla war tactics have helped smaller armies win wars, a small business owner with competitive determination can compete in the market place.