More of Levinson’s Lists of Marketing Media

More of Levinson’s Lists of Marketing Media

Guerrilla Marketing book coverIn his book, Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business, Jay Conrad Levinson describes multiple different marketing streams. He explains how do-it-yourself business owners, or Guerrilla Marketers, can market their small business on a low budget. Within the book he classifies media into two categories, Minimedia and Maximedia. He also describes emedia, infomedia, human media, and non-media. His lists on minimedia and maximedia have been previously published. The following are his remaining lists of media.

Levinson’s List of Emedia Marketing Streams:

  • List Building
  • Podcasting
  • Nanocasting
  • Email
  • Your Website
  • Subscription Websites
  • Teleseminars
  • Webinars
  • RSS
  • Ebooks
  • Affiliate Programs
  • Automated Marketing
  • Search Engine Optimization
  • Landing Pages

Levinson’s List of Infomedia Marketing Streams

  • Free Consultations
  • The F-Word (Free)
  • Free Seminars
  • Free Demonstrations
  • Party-Plan Marketing
  • Newsletters
  • Publishing on Demand
  • Ezines
  • Columns in a Publication
  • Articles for Publications
  • Speaking at Clubs

Levinson’s List of Human Media Marketing Streams:

  • Marketing Insight
  • Yourself
  • Your Sales Reps
  • Employee Attire
  • Your Inner Circle
  • Contact Time with Customers
  • How You Say Hello and Goodbye
  • Stories
  • Sales Training
  • Networking
  • Affiliate Programs
  • Satisfied Customers
  • Designated Guerrilla
  • An Interest in People

Levinson’s List of Nonmedia Marketing Streams:

  • Service
  • Public Relations
  • Trade Shows
  • Fusion Marketing
  • Community Involvement
  • Memberships in Clubs
  • Follow-Up
  • Word of Mouth
  • Contests
  • Competitive Advantages
  • Elevator Speech
  • Guarantee
  • Branded Entertainment

This edition of Guerrilla Marketing was published in 2007, so some items might be outdated or merged over time. One of the purposes of the book, and of these blog posts, is to help the business owner with ideas and get the creative juices flowing. If the book is about anything, it’s about attitude and creativity, which are timeless principles of business, especially small to medium sized business. Similar to the way guerrilla war tactics have helped smaller armies win wars, a small business owner with competitive determination can compete in the market place.


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