Sales – Mirex Marketing

Do You Always Give The Customer What They Want, Even When It’s Not Good For Them?

I had an interesting exchange with a partner this week regarding a project for a client. The client is a rental property owner who wants a new website. She's starting completely from scratch. So far all of her marketing has been through sites like Airbnb and VRBO, but she wants to branch out. The client has admitted that she knows very little about marketing, especially digital marketing and has so far been impressed with our team's extensive knowledge. The purpose...

February 17, 2017By Mirex MarketingBusiness Tips, Conversion Optimization, Customer Service, Digital Marketing, Marketing Tips, Sales, Website Design & Developmentbusiness management, customer service, give the customer what they want, responsive website, sales dilemma, service management0 CommentsRead more...

Science of Persuasion Video

This is an awesome video on the science of persuasion based on concepts that were studied and proven by Robert Cialdini, professor emeritus of Psychology and Marketing at Arizona State University: There is a science to how we are persuaded. The human brain needs short cuts or rules of thumb to guide decision making. The 6 universal shortcuts for decision making are: Reciprocity Scarcity Authority Consistency Liking Consensus Can this science be applied to sales and marketing? Share your thoughts on this video in the comments below or...

February 6, 2017By Mirex MarketingAdvertising, Content Marketing, Conversion Optimization, Creative Marketing, Digital Marketing, Marketing Tips, Public Relations, Sales, Tips for the Marketing Professional, Traditional Marketing, Video Marketingconversion optimization, conversion rate optimization, customer psychology, get them to say yes, marketing tips, psychology, Robert Cialdini, sales training, science of persuasion0 CommentsRead more...

More of Levinson’s Lists of Marketing Media

In his book, Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business, Jay Conrad Levinson describes multiple different marketing streams. He explains how do-it-yourself business owners, or Guerrilla Marketers, can market their small business on a low budget. Within the book he classifies media into two categories, Minimedia and Maximedia. He also describes emedia, infomedia, human media, and non-media. His lists on minimedia and maximedia have been previously published. The following are his remaining lists...

January 30, 2017By Mirex MarketingAdvertising, Creative Marketing, Marketing Book Summaries, Marketing Tips, Public Relations, Sales, Traditional Marketingdiy marketing, guerrilla marketing, jay conrad levinson, traditional marketing0 CommentsRead more...

Levinson’s List of Maximedia Marketing

In his book, Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business, Jay Conrad Levinson describes multiple different marketing streams. He explains how do-it-yourself business owners, or Guerrilla Marketers, can market their small business on a low budget. Within the book he classifies media into two categories, Minimedia and Maximedia. He also describes emedia, infomedia, human media, and non-media. The following is his list of maximedia marketing streams: Newspapers Magazines Radio Television Outdoor Advertising Direct...

January 27, 2017By Mirex MarketingAdvertising, Marketing Book Summaries, Marketing Tips, Public Relations, Sales, Traditional Marketingdiy marketing, guerrilla marketing, jay conrad levinson, traditional marketing0 CommentsRead more...

Levinson’s List of Minimedia Marketing

In his book, Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business, Jay Conrad Levinson describes multiple different marketing streams. He explains how do-it-yourself business owners, or Guerrilla Marketers, can market their small business on a low budget. Within the book he classifies media into two categories, Minimedia and Maximedia. He also describes emedia, infomedia, human media, and non-media. The following is his list of minimedia marketing streams: Canvassing Business Cards Personal Letters Telephone Marketing ...

January 26, 2017By Mirex MarketingAdvertising, Marketing Book Summaries, Marketing Tips, Sales, Traditional Marketingdiy marketing, guerrilla marketing, jay conrad levinson, traditional marketing2 CommentsRead more...

Concluding Details of Neuromarketing Book

The book Neuromarketing, by Patrick Renvoise & Christophe Morin, combines neuroscience with marketing. Neuroscience is the study of the brain and nerves. While it is based on neuroscience research, it is written for the common person, and you don't have to have a neuroscience background to understand it. The book has clear, actionable information that will help you become a better marketer and sales person for your business, your clients and yourself. By knowing how the old brain (the decision-maker)...

September 13, 2014By Mirex MarketingAdvertising, Content Marketing, Conversion Optimization, Creative Marketing, Marketing Book Summaries, Marketing Tips, Sales, Tips for the Marketing ProfessionalChristophe Morin, diy marketing, do it yourself marketing, effective marketing strategies, how to market your business, marketing, marketing advice, marketing book summaries, marketing book summary, marketing tips, marketing tools, neuromaketing Renvoise, neuromarketing, neuromarketing book, neuromarketing Renvoise and Morin, neuroscience, old brain marketing, old brain marketing strategies, Partrick Renvoise, powerful marketing strategies, tips for the marketing professional0 CommentsRead more...

Neuromarketing Book Summary Part III

The book Neuromarketing, Understanding the "Buy Buttons" in Your Customer's Brain, by Patrick Renvoise & Christophe Morin, combines neuroscience with marketing. Neuroscience is the study of the brain and nervous system. A better understanding of how people think and make decisions can facilitate your marketing efforts. If you follow these tips, you'll likely see an increase in conversion rate and sales. While this book is based on neuroscience, it is written for the common person. The chapters are short and...

September 11, 2014By Mirex MarketingAdvertising, Content Marketing, Conversion Optimization, Creative Marketing, Digital Marketing, Marketing Book Summaries, Marketing Tips, Sales, Tips for the Marketing ProfessionalChristophe Morin, diy marketing, do it yourself marketing, effective marketing strategies, how to market your business, marketing, marketing advice, marketing book summaries, marketing book summary, marketing tips, marketing tools, neuromaketing Renvoise, neuromarketing, neuromarketing book, neuromarketing Renvoise and Morin, neuroscience, old brain marketing, old brain marketing strategies, Partrick Renvoise, powerful marketing strategies, tips for the marketing professional0 CommentsRead more...

Neuromarketing Book Summary Part II

September 5, 2014By Mirex MarketingContent Marketing, Conversion Optimization, Creative Marketing, Marketing Book Summaries, Marketing Tips, Sales, Tips for the Marketing ProfessionalChristophe Morin, diy marketing, do it yourself marketing, effective marketing strategies, how to market your business, marketing, marketing advice, marketing book summaries, marketing book summary, marketing tips, marketing tools, neuromaketing Renvoise, neuromarketing, neuromarketing book, neuromarketing Renvoise and Morin, neuroscience, old brain marketing, old brain marketing strategies, Partrick Renvoise, powerful marketing strategies, tips for the marketing professional3 CommentsRead more...

Neuromarketing Book Summary Part I

August 29, 2014By Mirex MarketingAdvertising, Content Marketing, Conversion Optimization, Creative Marketing, Digital Marketing, Marketing Book Summaries, Marketing Tips, Sales, Tips for the Marketing ProfessionalChristophe Morin, diy marketing, do it yourself marketing, effective marketing strategies, how to market your business, marketing, marketing advice, marketing book summaries, marketing book summary, marketing tips, marketing tools, neuromaketing Renvoise, neuromarketing, neuromarketing book, neuromarketing Renvoise and Morin, neuroscience, old brain marketing, old brain marketing strategies, Partrick Renvoise, powerful marketing strategies, tips for the marketing professional4 CommentsRead more...

The 200 Weapons of Guerrilla Marketing

In his book, Guerrilla Marketing, Easy and Inexpensive Strategies for Making Big Profits from Your Small Business (2007), Jay Conrad Levinson lists the following marketing resources, tips and strategies. He categorizes these resources into digital and non-digital media, both on small scales and large scales. He calls the small scale media "minimedia" and large scale media "maximedia". Some of the items on the list aren't actually media streams at all, but they're still considered tools and "weapons" for marketing. He calls the...

August 18, 2014By Mirex MarketingAdvertising, Marketing Book Summaries, Marketing Tips, Public Relations, Sales, Traditional Marketing200 weapons of guerrilla marketing, diy marketing, do it yourself marketing, free marketing, guerrilla marketing, jay conrad levinson, low budget marketing, low-cost marketing0 CommentsRead more...