Video Marketing

Science of Persuasion Video

This is an awesome video on the science of persuasion based on concepts that were studied and proven by Robert Cialdini, professor emeritus of Psychology and Marketing at Arizona State University: There is a science to how we are persuaded. The human brain needs short cuts or rules of thumb to guide decision making. The 6 universal shortcuts for decision making are:Reciprocity Scarcity Authority Consistency Liking ConsensusCan this science be applied to sales and marketing? Share your thoughts on this video in the comments below [...]

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super bowl 50 commercials

Superbowl 50 Commercials 2016

The Super Bowl is coming up on February 5, 2017. Here is a review of Super Bowl commercials from last year: Please Comment: What do you think of these ads from a marketing perspective? Which were most effective and why? Which were least effective and why?

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super bowl xlix commercials 2015

Superbowl XLIX Commericals 2015

The Super Bowl is coming up on February 5, 2017. Here is a review of Super Bowl commercials from 2015: Please Comment: Share what you think from these ads from a marketing perspective. Which ones were the most effective and why? Which were the least effective and why?

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Creative Commercials with John Moschitta Jr

One of the many, many golden nuggets of marketing that were included in the recent Part I, Part II, and Part III summaries of the book, Neuromarketing, is that people who speak 20% faster than average have more influence during their presentation. How about this guy? John Moschitta Jr was a commercial icon in the 1980s and nick-named “motormouth” and “the world’s fastest talking man” since he talks so fast. Copywriters and advertisers must have loved this guy since [...]

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Creative Commercial: Sillycon Valley by Toshiba

Today’s creative marketing discussion is on the Creative Commercial: Sillycon Valley by Toshiba. In this commercial, Toshiba takes a stab at it’s own industry by humorously trying to appeal to those who are getting overwhelmed by the fast advances of technology. Obviously, there are parts of the commercial that assume the audience is up-to-date on technology industry news. For instance, the drone at the beginning is funnier if you know that Amazon had previously announced that drones may be [...]

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Creative Commercial: Snickers Football Coach Commercial with Robin Williams

In memory of the recently late comedian Robin Williams, this week’s creative commercial is by Snickers. Watch the Snickers Football Coach commercial with Robin Williams (Hook, Mrs. Doubtfire, and many other classics), and briefly¬†Robert Francis ‘Bobcat’ Goldthwait (Police Academy 2). Then comment below on whether you think this commercial was a good marketing investment by Snickers.Robin Williams: July 21, 1951 – August 11, 2014. (IMDB page, Wikipedia, RobinWilliams.com)

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Creative Marketing: New Coke 1985

In 1985 Coca Cola launched a product called “New Coke” with all the bells, whistles and celebrity appearances that can be supported by one of America’s largest corporations. Prior to the release of New Coke they had not changed the formula for Coke for about a century. The marketing campaign for New Coke is recognized as one of the biggest marketing failures in history since Coke fans practically boycotted the change. Soon after this event, Coca Cola re-labeled their [...]

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Creative Commercial: Volvo’s The Epic Split with Van Damme

The following is a creative commercial titled “The Epic Split” with Jean Claude Van Damme. It was created by Volvo, a vehicle manufacturer. What do you think of this commercial from a marketing perspective? Leave your comments below.As long as we’re discussing this video, let’s add an additional one for today. Here is the epic split parody with Chuck Norris:“The law of gravity applies to everything . . . except Chuck Norris”. “When Van Damme was doing the epic split, [...]

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Creative Commercial: Amazing in Motion by Lexus

The following is a creative commercial titled “Amazing in Motion” which uses strobe lighting artistically for entertaining effect. It was created by Lexus, a luxury vehicle manufacturer. What do you think of this commercial from a marketing perspective? It may be fun and entertaining to watch, but does it make potential buyers want to buy a Lexus? Leave your comments below.

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