Content Marketing

Science of Persuasion Video

This is an awesome video on the science of persuasion based on concepts that were studied and proven by Robert Cialdini, professor emeritus of Psychology and Marketing at Arizona State University: There is a science to how we are persuaded. The human brain needs short cuts or rules of thumb to guide decision making. The 6 universal shortcuts for decision making are: Reciprocity Scarcity Authority Consistency Liking Consensus Can this science be applied to sales and marketing? Share your thoughts on this video in the comments below [...]

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Why would a marketing blog include non-marketing topics?

Anyone who browses through the various articles on the Mirex Marketing Blog will find articles written about topics other than marketing. Why would a marketing blog include topics such as accounting, legal tips (which does not constitute professional legal advice), business insurance, customer service, business start up, management and other business topics? There are actually a couple good reasons. One reason is that marketing is a vital part of any business and therefore can affect or be related to all [...]

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Concluding Details of Neuromarketing Book

The book Neuromarketing, by Patrick Renvoise & Christophe Morin, combines neuroscience with marketing. Neuroscience is the study of the brain and nerves. While it is based on neuroscience research, it is written for the common person, and you don't have to have a neuroscience background to understand it. The book has clear, actionable information that will help you become a better marketer and sales person for your business, your clients and yourself. By knowing how the old brain (the [...]

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Neuromarketing Book Summary Part III

The book Neuromarketing, Understanding the "Buy Buttons" in Your Customer's Brain, by Patrick Renvoise & Christophe Morin, combines neuroscience with marketing. Neuroscience is the study of the brain and nervous system. A better understanding of how people think and make decisions can facilitate your marketing efforts. If you follow these tips, you'll likely see an increase in conversion rate and sales. While this book is based on neuroscience, it is written for the common person. The chapters are short [...]

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Neuromarketing Book Summary Part II

The book Neuromarketing, Understanding the "Buy Buttons" in Your Customer's Brain, by Patrick Renvoise & Christophe Morin, combines neuroscience with marketing. Neuroscience is the study of the brain and nervous system. A better understanding of how people think and make decisions can facilitate your marketing efforts. If you follow these tips, you'll likely see an increase in conversion rate and sales. While this book is based on neuroscience, it is written for the common person. The chapters are short [...]

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Neuromarketing Book Summary Part I

The book Neuromarketing, Understanding the "Buy Buttons" in Your Customer's Brain, by Patrick Renvoise & Christophe Morin, combines neuroscience with marketing. Neuroscience is the study of the brain and nervous system. A better understanding of how people think and make decisions can facilitate your marketing efforts. If you follow these tips, you'll likely see an increase in conversion rate and sales. While this book is based on neuroscience, it is written for the common person. The chapters are short [...]

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Remaining Summary of Cockrum’s Free Marketing

Over the last month or so, there have been multiple blog posts on Jim Cockrum's book Free Marketing, 101 Low and No-Cost Ways to Grow Your Business Online and Off. All theses posts combined, Free Marketing Summaries Part I, Part II, Part III, Free Marketing Tools and Resources and Email Marketing Tips, are quite possibly the best cliff notes version you'll find anywhere of the book. The book has 102 chapters and 304 pages which are quickly and efficiently [...]

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