The Super Bowl is coming up on February 5, 2017. Here is a review of Super Bowl commercials from 2015:
Share what you think from these ads from a marketing perspective. Which ones were the most effective and why? Which were the least effective and why?
I had an interesting exchange with a partner this week regarding a project for a client. The client is a... read more
The following is a creative commercial titled "The Epic Split" with Jean Claude Van Damme. It was created by Volvo,... read more
In his book, Guerrilla Marketing, Easy and Inexpensive Strategies for Making Big Profits from Your Small Business (2007), Jay Conrad Levinson lists... read more
In his book, Free Marketing: 101 Low and No-Cost Ways to Grow Your Business Online and Off, Jim Cockrum offers... read more
One of the many, many golden nuggets of marketing that were included in the recent Part I, Part II, and... read more
In his book, Free Marketing: 101 Low and No-Cost Ways to Grow Your Business Online and Off, Jim Cockrum offers... read more
In his book, Free Marketing: 101 Low and No-Cost Ways to Grow Your Business Online and Off, Jim Cockrum offers... read more
In 1985 Coca Cola launched a product called "New Coke" with all the bells, whistles and celebrity appearances that can... read more
There a many acronyms and initialisms that make up the digital marketing alphabet soup. While these terms and phrases are... read more
This is an awesome video on the science of persuasion based on concepts that were studied and proven by Robert... read more
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