Marketing Applications

free marketing 101 low and no-cost ways to grow your business online and off book cover

Cockrum’s Free Marketing Tools and Resources

In his book, Free Marketing: 101 Low and No-Cost Ways to Grow Your Business Online and Off, Jim Cockrum offers 102 chapters of marketing tips. When I picked up the book for the first time, I expected the author to list 101 free marketing tools and resources and explain the finer tips for each one in each chapter. For example, I thought that one chapter might be about Facebook and another about Twitter, and that the Facebook chapter would [...]

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free marketing 101 low and no-cost ways to grow your business online and off book cover

Free Marketing, 101 Low and No-Cost Ways, Part I

In his book, Free Marketing: 101 Low and No-Cost Ways to Grow Your Business Online and Off, Jim Cockrum offers 102 chapters of marketing tips. These tips include ideas for free marketing or low-budget marketing.  Early in his book, he explains that his book is divided into three parts: Internet Marketing (Chapters 1-32), Building Trust and Growing Your Circle of Influence (Chapters 33-77), and Stay Relevant, Interesting and Potent (Chapters 78-102). However, he continues to mention internet marketing beyond [...]

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