Search Engine Optimization (SEO)

What (the heck) does “SEM” mean?

The acronym "SEM" is one of many found in the digital marketing alphabet soup. (SEO, PPC, CPC and SERPs are closely related). SEM stands for "Search Engine Marketing", which actually has a history of what it means. Traditionally, the word "marketing" is a blanket term that covers any activities that are used to promote your brand and business, including public relations (PR), advertising and sales. So naturally one would think that the phrase "search engine marketing" or SEM would also be...

Why would a marketing blog include non-marketing topics?

Anyone who browses through the various articles on the Mirex Marketing Blog will find articles written about topics other than marketing. Why would a marketing blog include topics such as accounting, legal tips (which does not constitute professional legal advice), business insurance, customer service, business start up, management and other business topics? There are actually a couple good reasons. One reason is that marketing is a vital part of any business and therefore can affect or be related to all other...

January 31, 2017By Mirex MarketingContent Marketing, Conversion Optimization, Digital Marketing, Marketing Tips, Search Engine Optimization (SEO), Social Media Marketing (SMM)blog publishing, blogging, choosing topics for blog, content creation, content marketing, copy writing, digital marketing, SEO0 CommentsRead more...

SEM stands for Search Engine Marketing or Search Engine Marketer

For all the “SEM”s out there, “Marketing” is a BLANKET TERM!

Newbies may read the title of this article and wonder why the statement even needs to be made, but those in the industry probably understand right off the bat. If you're unfamiliar with the acronym SEM, it stands for Search Engine Marketing or Search Engine Marketer. Some correctly interpret this to mean any marketing activities to promote a business, brand or product through search engines OR a marketer who performs any activity to promote a business, brand or product through...

January 24, 2017By Mirex MarketingAdvertising, Digital Marketing, Marketing Tips, Pay Per Click/ Cost Per Click Advertising (PPC/CPC), Search Engine Marketing (SEM), Search Engine Optimization (SEO)CPC, paid search advertising, paid search marketing, PPC, search engine advertiser, search engine advertising, search engine marketing, search engine optimization, search engine optimizer, search marketing, SEM, SEO0 CommentsRead more...