Traditional Marketing – Page 2

Creative Marketing: New Coke 1985

In 1985 Coca Cola launched a product called "New Coke" with all the bells, whistles and celebrity appearances that can be supported by one of America's largest corporations. Prior to the release of New Coke they had not changed the formula for Coke for about a century. The marketing campaign for New Coke is recognized as one of the biggest marketing failures in history since Coke fans practically boycotted the change. Soon after this event, Coca Cola re-labeled their traditional...

August 21, 2014By Mirex MarketingAdvertising, Creative Marketing, Marketing Tips, Traditional Marketing, Video Marketing1985 release of New Coke, Coca Cola, CocaCola, Coke, Coke Classic, consumer research, creative marketing, marketing planning, Mirex Marketing, Mirex Marketing blog, New Coke, Pepsi, Pepsi Cola, Pepsicola, product development0 CommentsRead more...

The 200 Weapons of Guerrilla Marketing

In his book, Guerrilla Marketing, Easy and Inexpensive Strategies for Making Big Profits from Your Small Business (2007), Jay Conrad Levinson lists the following marketing resources, tips and strategies. He categorizes these resources into digital and non-digital media, both on small scales and large scales. He calls the small scale media "minimedia" and large scale media "maximedia". Some of the items on the list aren't actually media streams at all, but they're still considered tools and "weapons" for marketing. He calls the...

August 18, 2014By Mirex MarketingAdvertising, Marketing Book Summaries, Marketing Tips, Public Relations, Sales, Traditional Marketing200 weapons of guerrilla marketing, diy marketing, do it yourself marketing, free marketing, guerrilla marketing, jay conrad levinson, low budget marketing, low-cost marketing0 CommentsRead more...

Creative Commercial: Volvo’s The Epic Split with Van Damme

The following is a creative commercial titled "The Epic Split" with Jean Claude Van Damme. It was created by Volvo, a vehicle manufacturer. What do you think of this commercial from a marketing perspective? Leave your comments below. As long as we're discussing this video, let's add an additional one for today. Here is the epic split parody with Chuck Norris: "The law of gravity applies to everything . . . except Chuck Norris". "When Van Damme was doing the epic split, Chuck...

August 13, 2014By Mirex MarketingAdvertising, Creative Marketing, Marketing Tips, Traditional Marketing, Video Marketingbanned commerical, creative commercial, entertaining commercial, fun commerical, funny commercial, marketing video, the epic split, tv commercial, van damme split commercial0 CommentsRead more...