Traditional Marketing

Creative Marketing: New Coke 1985

In 1985 Coca Cola launched a product called "New Coke" with all the bells, whistles and celebrity appearances that can be supported by one of America's largest corporations. Prior to the release of New Coke they had not changed the formula for Coke for about a century. The marketing campaign for New Coke is recognized as one of the biggest marketing failures in history since Coke fans practically boycotted the change. Soon after this event, Coca Cola re-labeled their...

The 200 Weapons of Guerrilla Marketing

In his book, Guerrilla Marketing, Easy and Inexpensive Strategies for Making Big Profits from Your Small Business (2007), Jay Conrad Levinson lists the following marketing resources, tips and strategies. He categorizes these resources into digital and non-digital media, both on small scales and large scales. He calls the small scale media "minimedia" and large scale media "maximedia". Some of the items on the list aren't actually media streams at all, but they're still considered tools and "weapons" for marketing. He calls...

Creative Commercial: Volvo’s The Epic Split with Van Damme

The following is a creative commercial titled "The Epic Split" with Jean Claude Van Damme. It was created by Volvo, a vehicle manufacturer. What do you think of this commercial from a marketing perspective? Leave your comments below. As long as we're discussing this video, let's add an additional one for today. Here is the epic split parody with Chuck Norris: "The law of gravity applies to everything . . . except Chuck Norris". "When Van Damme was doing the epic split,...