Marketing Tips

5 Key Considerations for First-Time Business Owners

If you are looking to start a business for the first time or already have one, then you should use the right approach to ensure you avoid common pitfalls and instead create more profits. To do this, you need to consider a few key areas. These five considerations should be at the top of the list to ensure you are as successful as possible in the early stages of your business. Legal Matters For Startups A legal entity will not only [...]

What Do I Need to Build the Best Website Possible?

Building a successful website is not possible solely by publishing unique and useful content, products or services. Instead, building the best website possible requires consistency, dedication, and plenty of creativity while making a name for your website, brand, or business you represent. Knowing the tools and resources to put to use to build the best website possible is a way to outperform your competition while creating a positive professional reputation for yourself online in any industry. The Right Domain Name Selecting [...]

Resources All Entrepreneurs Should Leverage

When starting a business, the difference between failure and success often lies in the resources accessed and utilized by entrepreneurs. The life of a business owner is demanding and there can never be enough hours in a day. Thankfully, there are numerous resources and tools available that can help grow businesses and ease the load of starting a business alone. Let’s take a look at a few resources you can’t forget in these beginning stages.Score with SCORE SCORE is the [...]

Do You Always Give The Customer What They Want, Even When It’s Not Good For Them?

I had an interesting exchange with a partner this week regarding a project for a client. The client is a rental property owner who wants a new website. She's starting completely from scratch. So far all of her marketing has been through sites like Airbnb and VRBO, but she wants to branch out. The client has admitted that she knows very little about marketing, especially digital marketing and has so far been impressed with our team's extensive knowledge. The [...]

Valentine’s Day Marketing Statistics 2017

Valentine's day is a peak selling season for multiple different industries. Businesses that sell or distribute products such as flowers, candy, jewelry, dining, lodging and other products are experiencing one of the best shopping seasons of the year, having some overlap with the Superbowl. Many of these businesses can start ramping up their marketing about 2 weeks before February 14. For those who may be thinking of creative ways to leverage the holiday to increase sales, here are some [...]

What (the heck) does “SEM” mean?

The acronym "SEM" is one of many found in the digital marketing alphabet soup. (SEO, PPC, CPC and SERPs are closely related). SEM stands for "Search Engine Marketing", which actually has a history of what it means.Traditionally, the word "marketing" is a blanket term that covers any activities that are used to promote your brand and business, including public relations (PR), advertising and sales. So naturally one would think that the phrase "search engine marketing" or SEM would also [...]

The Digital Marketing Alphabet Soup. What do all these acronyms mean?

There a many acronyms and initialisms that make up the digital marketing alphabet soup. While these terms and phrases are commonly tossed around between marketing professionals, it can be confusing for clients and newbies to keep track of them. Here is a list to help you keep them in order and understand their meanings (feel free to bookmark this post for reference or share it with others): 4 Ps of Marketing Although this entry is not necessarily an acronym or an [...]

Science of Persuasion Video

This is an awesome video on the science of persuasion based on concepts that were studied and proven by Robert Cialdini, professor emeritus of Psychology and Marketing at Arizona State University: There is a science to how we are persuaded. The human brain needs short cuts or rules of thumb to guide decision making. The 6 universal shortcuts for decision making are:Reciprocity Scarcity Authority Consistency Liking ConsensusCan this science be applied to sales and marketing? Share your thoughts on this video in the comments below [...]