Tag - jay conrad levinson

More of Levinson’s Lists of Marketing Media

In his book, Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business, Jay Conrad Levinson describes multiple different marketing streams. He explains how do-it-yourself business owners, or Guerrilla Marketers, can market their small business on a low budget. Within the book he classifies media into two categories, Minimedia and Maximedia. He also describes emedia, infomedia, human media, and non-media. His lists on minimedia and maximedia have been previously published. The following are his remaining lists...

January 30, 2017By Advertising, Creative Marketing, Marketing Book Summaries, Marketing Tips, Public Relations, Sales, Traditional Marketing, , , 0 CommentsRead more...

Levinson’s List of Maximedia Marketing

In his book, Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business, Jay Conrad Levinson describes multiple different marketing streams. He explains how do-it-yourself business owners, or Guerrilla Marketers, can market their small business on a low budget. Within the book he classifies media into two categories, Minimedia and Maximedia. He also describes emedia, infomedia, human media, and non-media. The following is his list of maximedia marketing streams: Newspapers Magazines Radio Television Outdoor Advertising Direct...

January 27, 2017By Advertising, Marketing Book Summaries, Marketing Tips, Public Relations, Sales, Traditional Marketing, , , 0 CommentsRead more...

Levinson’s List of Minimedia Marketing

In his book, Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business, Jay Conrad Levinson describes multiple different marketing streams. He explains how do-it-yourself business owners, or Guerrilla Marketers, can market their small business on a low budget. Within the book he classifies media into two categories, Minimedia and Maximedia. He also describes emedia, infomedia, human media, and non-media. The following is his list of minimedia marketing streams: Canvassing Business Cards Personal Letters Telephone Marketing ...

January 26, 2017By Advertising, Marketing Book Summaries, Marketing Tips, Sales, Traditional Marketing, , , 2 CommentsRead more...

The 200 Weapons of Guerrilla Marketing

In his book, Guerrilla Marketing, Easy and Inexpensive Strategies for Making Big Profits from Your Small Business (2007), Jay Conrad Levinson lists the following marketing resources, tips and strategies. He categorizes these resources into digital and non-digital media, both on small scales and large scales. He calls the small scale media "minimedia" and large scale media "maximedia". Some of the items on the list aren't actually media streams at all, but they're still considered tools and "weapons" for marketing. He calls the...

August 18, 2014By Advertising, Marketing Book Summaries, Marketing Tips, Public Relations, Sales, Traditional Marketing, , , , , , , 0 CommentsRead more...