Advertising – Mirex Marketing

Valentine’s Day Marketing Statistics 2017

Valentine's day is a peak selling season for multiple different industries. Businesses that sell or distribute products such as flowers, candy, jewelry, dining, lodging and other products are experiencing one of the best shopping seasons of the year, having some overlap with the Superbowl. Many of these businesses can start ramping up their marketing about 2 weeks before February 14. For those who may be thinking of creative ways to leverage the holiday to increase sales, here are some Valentine's...

What (the heck) does “SEM” mean?

The acronym "SEM" is one of many found in the digital marketing alphabet soup. (SEO, PPC, CPC and SERPs are closely related). SEM stands for "Search Engine Marketing", which actually has a history of what it means. Traditionally, the word "marketing" is a blanket term that covers any activities that are used to promote your brand and business, including public relations (PR), advertising and sales. So naturally one would think that the phrase "search engine marketing" or SEM would also be...

February 9, 2017By Mirex MarketingAdvertising, Digital Marketing, Marketing Tips, Pay Per Click/ Cost Per Click Advertising (PPC/CPC), Search Engine Marketing (SEM), Search Engine Optimization (SEO)CPC, paid search advertising, pay-per-click advertising, PPC, SEA, search engine advertising, search engine marketing, search engine optimization, SEM, SEO, SMA, SMM, SMO0 CommentsRead more...

Superbowl LI Commercials 2017

All the Superbowl commercials can be found on AdBlitz on YouTube. Let us know which one was your favorite and why? (We've had some feedback that "Mr. Clean" might be the winner this year, what do you think?)

February 8, 2017By Mirex MarketingAdvertising, Content Marketing, Creative Marketing, Marketing Tips, Traditional Marketing, Video Marketingsuper bowl 51 commercials, super bowl commercials 2017, superbowl commercials0 CommentsRead more...

Science of Persuasion Video

This is an awesome video on the science of persuasion based on concepts that were studied and proven by Robert Cialdini, professor emeritus of Psychology and Marketing at Arizona State University: There is a science to how we are persuaded. The human brain needs short cuts or rules of thumb to guide decision making. The 6 universal shortcuts for decision making are: Reciprocity Scarcity Authority Consistency Liking Consensus Can this science be applied to sales and marketing? Share your thoughts on this video in the comments below or...

February 6, 2017By Mirex MarketingAdvertising, Content Marketing, Conversion Optimization, Creative Marketing, Digital Marketing, Marketing Tips, Public Relations, Sales, Tips for the Marketing Professional, Traditional Marketing, Video Marketingconversion optimization, conversion rate optimization, customer psychology, get them to say yes, marketing tips, psychology, Robert Cialdini, sales training, science of persuasion0 CommentsRead more...

Superbowl 50 Commercials 2016

The Super Bowl is coming up on February 5, 2017. Here is a review of Super Bowl commercials from last year: Please Comment: What do you think of these ads from a marketing perspective? Which were most effective and why? Which were least effective and why?

February 3, 2017By Mirex MarketingAdvertising, Creative Marketing, Marketing Tips, Traditional Marketing, Video Marketing#avosinspace, #ballogize, #gopriusgo, #hyunadaisuperbowl, #puppymonkeybaby, #skittlesart, #yougotcarried, Alec Baldwin, Amazon Echo, Audi, avengers coke commercial, bai, Buick, car finder, Christopher Walken, coca cola mini, Dan Marino, death wish coffee, Dollar Shave Club, doritos, Drake, heck on wheels, Honda Genesis, Honda Ridgeline, Hondai Alontra, Kia Optima, kickstart, LG Oled TV, Liam Neeson, little orange head, Marmot, marvel coke commercial, PayPal, pokemon20.com, puppy monkey baby, Ryan Reynolds, sheep Queen commercial, skittles, Steve Harvey, Steven Tyler, T-Mobile, talking animals, Toyota Prius, Tron Parody, United Healthcare0 CommentsRead more...

Superbowl XLIX Commericals 2015

The Super Bowl is coming up on February 5, 2017. Here is a review of Super Bowl commercials from 2015: Please Comment: Share what you think from these ads from a marketing perspective. Which ones were the most effective and why? Which were the least effective and why?

February 2, 2017By Mirex MarketingAdvertising, Creative Marketing, Marketing Tips, Traditional Marketing, Video Marketing#bestbuds, #eatasnickers, #godaddy, #hellofuture, #invisiblemindy, #kimsdatastash, #oneboldchoice, #realstrength, #upforwhatever, #withdad, all natural burger, Anna Kendrick, BMW electric car, BMWi, BMWi3, Brady Bunch parody, bud light, budweiser, carl's jr, cat commercials, Danny Trejo, Data Stash, DeMarcus Ware, doritos, Dove Men+Care, Fred Jackson, friskies, Geico, human pac man, Kia Sorento, Kim Kardashian, Kurt Warner, LaVar Arrington, life-sized pac man, Mindy Kaling, newcastle brown ale, nissan, nomore.org, old guy swag, Pierce Brosnan, Pizza Hut, roman atwood pranks, Ryan Gosling, snickers, super bowl commercials, T-Mobile, talking babies, the mindy project, toyota camry, toyota dad commercial, victoria secret, victoria secret football0 CommentsRead more...

More of Levinson’s Lists of Marketing Media

In his book, Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business, Jay Conrad Levinson describes multiple different marketing streams. He explains how do-it-yourself business owners, or Guerrilla Marketers, can market their small business on a low budget. Within the book he classifies media into two categories, Minimedia and Maximedia. He also describes emedia, infomedia, human media, and non-media. His lists on minimedia and maximedia have been previously published. The following are his remaining lists...

January 30, 2017By Mirex MarketingAdvertising, Creative Marketing, Marketing Book Summaries, Marketing Tips, Public Relations, Sales, Traditional Marketingdiy marketing, guerrilla marketing, jay conrad levinson, traditional marketing0 CommentsRead more...

Levinson’s List of Maximedia Marketing

In his book, Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business, Jay Conrad Levinson describes multiple different marketing streams. He explains how do-it-yourself business owners, or Guerrilla Marketers, can market their small business on a low budget. Within the book he classifies media into two categories, Minimedia and Maximedia. He also describes emedia, infomedia, human media, and non-media. The following is his list of maximedia marketing streams: Newspapers Magazines Radio Television Outdoor Advertising Direct...

January 27, 2017By Mirex MarketingAdvertising, Marketing Book Summaries, Marketing Tips, Public Relations, Sales, Traditional Marketingdiy marketing, guerrilla marketing, jay conrad levinson, traditional marketing0 CommentsRead more...

Levinson’s List of Minimedia Marketing

In his book, Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business, Jay Conrad Levinson describes multiple different marketing streams. He explains how do-it-yourself business owners, or Guerrilla Marketers, can market their small business on a low budget. Within the book he classifies media into two categories, Minimedia and Maximedia. He also describes emedia, infomedia, human media, and non-media. The following is his list of minimedia marketing streams: Canvassing Business Cards Personal Letters Telephone Marketing ...

January 26, 2017By Mirex MarketingAdvertising, Marketing Book Summaries, Marketing Tips, Sales, Traditional Marketingdiy marketing, guerrilla marketing, jay conrad levinson, traditional marketing2 CommentsRead more...

SEM stands for Search Engine Marketing or Search Engine Marketer

For all the “SEM”s out there, “Marketing” is a BLANKET TERM!

Newbies may read the title of this article and wonder why the statement even needs to be made, but those in the industry probably understand right off the bat. If you're unfamiliar with the acronym SEM, it stands for Search Engine Marketing or Search Engine Marketer. Some correctly interpret this to mean any marketing activities to promote a business, brand or product through search engines OR a marketer who performs any activity to promote a business, brand or product through...

January 24, 2017By Mirex MarketingAdvertising, Digital Marketing, Marketing Tips, Pay Per Click/ Cost Per Click Advertising (PPC/CPC), Search Engine Marketing (SEM), Search Engine Optimization (SEO)CPC, paid search advertising, paid search marketing, PPC, search engine advertiser, search engine advertising, search engine marketing, search engine optimization, search engine optimizer, search marketing, SEM, SEO0 CommentsRead more...