Tag - creative marketing

Creative Commercials with John Moschitta Jr

One of the many, many golden nuggets of marketing that were included in the recent Part I, Part II, and Part III summaries of the book, Neuromarketing, is that people who speak 20% faster than average have more influence during their presentation. How about this guy? John Moschitta Jr was a commercial icon in the 1980s and nick-named "motormouth" and "the world's fastest talking man" since he talks so fast. Copywriters and advertisers must have loved this guy since [...]

Creative Commercial: Sillycon Valley by Toshiba

Today's creative marketing discussion is on the Creative Commercial: Sillycon Valley by Toshiba. In this commercial, Toshiba takes a stab at it's own industry by humorously trying to appeal to those who are getting overwhelmed by the fast advances of technology. Obviously, there are parts of the commercial that assume the audience is up-to-date on technology industry news. For instance, the drone at the beginning is funnier if you know that Amazon had previously announced that drones may be [...]

Creative Marketing: New Coke 1985

In 1985 Coca Cola launched a product called "New Coke" with all the bells, whistles and celebrity appearances that can be supported by one of America's largest corporations. Prior to the release of New Coke they had not changed the formula for Coke for about a century. The marketing campaign for New Coke is recognized as one of the biggest marketing failures in history since Coke fans practically boycotted the change. Soon after this event, Coca Cola re-labeled their [...]