Conversion Optimization

Do You Always Give The Customer What They Want, Even When It’s Not Good For Them?

I had an interesting exchange with a partner this week regarding a project for a client. The client is a rental property owner who wants a new website. She's starting completely from scratch. So far all of her marketing has been through sites like Airbnb and VRBO, but she wants to branch out. The client has admitted that she knows very little about marketing, especially digital marketing and has so far been impressed with our team's extensive knowledge. The purpose...

February 17, 2017By Business Tips, Conversion Optimization, Customer Service, Digital Marketing, Marketing Tips, Sales, Website Design & Development, , , , , 0 CommentsRead more...

Science of Persuasion Video

This is an awesome video on the science of persuasion based on concepts that were studied and proven by Robert Cialdini, professor emeritus of Psychology and Marketing at Arizona State University: There is a science to how we are persuaded. The human brain needs short cuts or rules of thumb to guide decision making. The 6 universal shortcuts for decision making are: Reciprocity Scarcity Authority Consistency Liking Consensus Can this science be applied to sales and marketing? Share your thoughts on this video in the comments below or...

February 6, 2017By Advertising, Content Marketing, Conversion Optimization, Creative Marketing, Digital Marketing, Marketing Tips, Public Relations, Sales, Tips for the Marketing Professional, Traditional Marketing, Video Marketing, , , , , , , , 0 CommentsRead more...
content is king

Why would a marketing blog include non-marketing topics?

Anyone who browses through the various articles on the Mirex Marketing Blog will find articles written about topics other than marketing. Why would a marketing blog include topics such as accounting, legal tips (which does not constitute professional legal advice), business insurance, customer service, business start up, management and other business topics? There are actually a couple good reasons. One reason is that marketing is a vital part of any business and therefore can affect or be related to all other...

January 31, 2017By Content Marketing, Conversion Optimization, Digital Marketing, Marketing Tips, Search Engine Optimization (SEO), Social Media Marketing (SMM), , , , , , , 0 CommentsRead more...
neuromarketing book cover

Concluding Details of Neuromarketing Book

The book Neuromarketing, by Patrick Renvoise & Christophe Morin, combines neuroscience with marketing. Neuroscience is the study of the brain and nerves. While it is based on neuroscience research, it is written for the common person, and you don't have to have a neuroscience background to understand it. The book has clear, actionable information that will help you become a better marketer and sales person for your business, your clients and yourself. By knowing how the old brain (the decision-maker)...

September 13, 2014By Advertising, Content Marketing, Conversion Optimization, Creative Marketing, Marketing Book Summaries, Marketing Tips, Sales, Tips for the Marketing Professional, , , , , , , , , , , , , , , , , , , , 0 CommentsRead more...
neuromarketing book cover

Neuromarketing Book Summary Part III

The book Neuromarketing, Understanding the "Buy Buttons" in Your Customer's Brain, by Patrick Renvoise & Christophe Morin, combines neuroscience with marketing. Neuroscience is the study of the brain and nervous system. A better understanding of how people think and make decisions can facilitate your marketing efforts. If you follow these tips, you'll likely see an increase in conversion rate and sales. While this book is based on neuroscience, it is written for the common person. The chapters are short and...

September 11, 2014By Advertising, Content Marketing, Conversion Optimization, Creative Marketing, Digital Marketing, Marketing Book Summaries, Marketing Tips, Sales, Tips for the Marketing Professional, , , , , , , , , , , , , , , , , , , , 0 CommentsRead more...
neuromarketing book cover

Neuromarketing Book Summary Part II

The book Neuromarketing, Understanding the "Buy Buttons" in Your Customer's Brain, by Patrick Renvoise & Christophe Morin, combines neuroscience with marketing. Neuroscience is the study of the brain and nervous system. A better understanding of how people think and make decisions can facilitate your marketing efforts. If you follow these tips, you'll likely see an increase in conversion rate and sales. While this book is based on neuroscience, it is written for the common person. The chapters are short and...

September 5, 2014By Content Marketing, Conversion Optimization, Creative Marketing, Marketing Book Summaries, Marketing Tips, Sales, Tips for the Marketing Professional, , , , , , , , , , , , , , , , , , , , 3 CommentsRead more...
neuromarketing book cover

Neuromarketing Book Summary Part I

The book Neuromarketing, Understanding the "Buy Buttons" in Your Customer's Brain, by Patrick Renvoise & Christophe Morin, combines neuroscience with marketing. Neuroscience is the study of the brain and nervous system. A better understanding of how people think and make decisions can facilitate your marketing efforts. If you follow these tips, you'll likely see an increase in conversion rate and sales. While this book is based on neuroscience, it is written for the common person. The chapters are short and...

August 29, 2014By Advertising, Content Marketing, Conversion Optimization, Creative Marketing, Digital Marketing, Marketing Book Summaries, Marketing Tips, Sales, Tips for the Marketing Professional, , , , , , , , , , , , , , , , , , , , 4 CommentsRead more...