Creative Commercials with John Moschitta Jr
One of the many, many golden nuggets of marketing that were included in the recent Part I, Part II, and Part III summaries of the book, Neuromarketing, is that people who speak 20% faster than average have more influence during their presentation. How about this guy? John Moschitta Jr was a commercial icon in the 1980s and nick-named “motormouth” and “the world’s fastest talking man” since he talks so fast. Copywriters and advertisers must have loved this guy since they could fit so much more sales copy within a 30 second time slot. Yet, the question was if this was an effective marketing strategy? Watch these two samples of creative commercials with John Moschitta Jr, then comment below on whether you think these were good marketing investments by Galoob (toy manufacturer for MicroMachines) and FedEx (global shipping company).
Micro Machines Commercial with John Moschitta Jr:
Federal Express (FedEx) Commercial with John Moschitta Jr: