Digital Marketing Services

Digital Marketing Services

This no-obligation consultation takes about an hour. The digital marketing services listed on this page will help you grow your business as part of an overall marketing plan. The Marketing Manager who speaks with you will either help you begin that plan strategically or answer any questions you may have about specific services that you’re already thinking of.

Marketing Manager

An independent marketing manager from Mirex Marketing is the outsourced “CMO” solution for small to medium sized businesses.

Many small business owners who are starting from scratch or “wearing too many hats” soon find that the moment their business starts growing they need to delegate more tasks to others, especially to individuals they can trust.

The marketing manager service is perfect for the small to medium sized business that needs a new team member to manage the marketing. Yet, they’re not ready to acquire the expense of hiring a salaried professional on the payroll. Why pay extra for something that you can outsource? It’s also perfect for the expert tradesman who wants to focus on providing their service.

Web Services

Website Design, Website Development, plus more. Create a home for your business online that matches your brand and converts visitors to leads.

Unlike IT firms or firms that only focus on development, as a marketing agency we focus on building your website as a marketing tool – one which converts visitors to leads and generates sales.

All websites that we build are responsive, meaning they’re mobile-friendly, which is necessary since more than half of internet traffic now comes from mobile devices. Start with the basic website and then add any features that you need, such as ecommerce, membership access, affiliate programs and more.

Search Engine Marketing (SEM)

A search engine is the first place people will go to look for what you have to offer. SEM = SEO + PPC

Search Engine Marketing (SEM), or Search Marketing, includes Search Engine Optimization (SEO) which helps your business appear in the organic search results, and Pay-Per-Click Advertising (PPC or CPC) which helps your business appear in the paid results.

SEO also includes Local SEO and Reputation management which helps your business appear in the local results and map results and gain trust among prospective customers.

Social Media Marketing (SMM)

Social Media Marketing includes Facebook Marketing, Twitter, Google+, Instagram, Pinterest, YouTube and other social networks to promote your business.

Similar to search engines, social media networks have both organic and advertising space. If the internet were a city, then social media would be water cooler conversations during work hours and the going out for drinks afterwards. The key to effective social media marketing is to respect the social nature for which they were created.

With the right strategy, your current customers and “friends” on social media will become your new sales force by reviewing, recommending and sharing your business with others.

Email Marketing

Stay in touch, get new leads and generate increased revenue with time-sensitive promotions.

The three ways to increase revenue are to get new customers, get current customers to buy more and get current customers to buy more often. Email marketing accomplishes all three of those strategies and produces the highest ROI of any marketing strategy.

Available tools and strategies include newsletters, drip campaigns, coupons, event promotions, birthday wishes and time-sensitive promotions.

Content Marketing & Creative Services

Use creative services and content marketing to serve your audience and build your brand. Content includes text, images, audio and video.

Our creative services team can create, edit and distribute content in virtually any format and marketing channel, which supplements all your search, social, email and even offline marketing.

Services include copy writing, graphic art, photo editing, audio and video production. Video Marketing on YouTube is particularly effective since videos appear on search engine results, and YouTube itself is the second largest search engine as well as one of the top 5 social networks. Video, especially explainer or white board videos, also increase website conversions by over 65%.

Mobile Marketing

Increase conversions among mobile users with mobile apps and mobile-friendly marketing.

Since half of internet traffic now comes from mobile devices it is necessary to cater to these users to improve conversions. One of the best ways to increase conversions is by increasing convenience.

Available mobile marketing services include mobile app development, “responsive” website design, text message marketing, beacon technology, mobile advertising, and the use of QR Codes in offline marketing.

Full List of Digital Marketing Services

Marketing Management

Web Services

  • Website Design & Development
  • Monthly Webmaster Service
  • Website “Tweaks”
  • Complete hosting services through GoDaddy partnership
  • Domain Name Acquisition and Brokering
  • Mobile-Friendly Business Websites
  • Ecommerce Websites
  • Membership Websites
  • Other Specialty Websites
  • Landing Pages
  • Blog Management

Search Engine Marketing (SEM)

  • Search Engine Optimization (SEO)
  • Local Marketing & Reputation Management (Local SEO)
  • Pay-Per-Click Advertising (PPC)
  • Onsite SEO & Offsite SEO
  • White Hat SEO
  • Press Releases
  • Content Marketing
  • Video SEO

Social Media Marketing (SMM)

  • Strategy, Planning and Monitoring
  • Profile Management, Posting Content & Engagement
  • Social Media Advertising (PPC)
  • Facebook Marketing
  • Twitter Marketing
  • Google+ Marketing
  • YouTube Marketing
  • Pinterest/Instagram
  • Etc.

Email Marketing

  • Drip Campaigns
  • Newsletters
  • Coupons, Time-Sensitive Promotions
  • Event Marketing
  • Birthday and Holiday Wishes
  • Surveys
  • Company Announcements

Content Marketing & Creative Services (create, edit and distribute content)

  • Branding Consultation
  • Copy Writing
  • Script Writing
  • Graphic Art
  • Photo Editing
  • Audio Production
  • Audio Marketing
  • Video Production
  • Video Marketing
  • YouTube Marketing
  • Explainer/Whiteboard Videos
  • Blog Management

Mobile Marketing

  • Mobile App Development
    • iPhone App Development
    • Android App Development
  • SMS/Text Message Marketing
  • In-app advertising
  • Proximity Marketing with Beacon Device

Sales Services

  • Sales Training with Associate Partner
  • Podio CRM Setup
  • Graphic Art & Design for Printed Materials
  • Cold Calling Service

Misc Digital Services

  • Press Releases
  • Ecommerce Profile Management (Amazon, Ebay)
  • Crowdfunding Profile Management (Kickstarter, Indiegogo, etc.)
  • Classified Ad Marketing
  • Ebooks & Digital Products
  • Affiliate Marketing
  • Event Marketing

Supplemental Services For Offline Marketing

  • Marketing Management
  • Campaign Conversion Tracking (Phone Tracking, QR Codes, Coupon Codes, Unique Landing Pages)
  • Graphic Design for Printed Materials
  • Content Creation and Media Production for any Marketing Channel