One of the many, many golden nuggets of marketing that were included in the recent Part I, Part II, and Part III summaries of the book, Neuromarketing, is that people who speak 20% faster than average have more influence during their presentation. How about this guy? John Moschitta Jr was a commercial icon in the 1980s and nick-named "motormouth" and "the world's fastest talking man"...
Today's creative marketing discussion is on the Creative Commercial: Sillycon Valley by Toshiba. In this commercial, Toshiba takes a stab at it's own industry by humorously trying to appeal to those who are getting overwhelmed by the fast advances of technology. Obviously, there are parts of the commercial that assume the audience is up-to-date on technology industry news. For instance, the drone at the beginning is funnier if you know that Amazon had previously announced that drones may be a...
The following is a creative commercial titled "The Epic Split" with Jean Claude Van Damme. It was created by Volvo, a vehicle manufacturer. What do you think of this commercial from a marketing perspective? Leave your comments below. As long as we're discussing this video, let's add an additional one for today. Here is the epic split parody with Chuck Norris: "The law of gravity applies to everything . . . except Chuck Norris". "When Van Damme was doing the epic split, Chuck...
The following is a creative commercial titled "Amazing in Motion" which uses strobe lighting artistically for entertaining effect. It was created by Lexus, a luxury vehicle manufacturer. What do you think of this commercial from a marketing perspective? It may be fun and entertaining to watch, but does it make potential buyers want to buy a Lexus? Leave your comments below.
