Tips for the Marketing Professional

Valentine’s Day Marketing Statistics 2017

Valentine’s day is a peak selling season for multiple different industries. Businesses that sell or distribute products such as flowers, candy, jewelry, dining, lodging and other products are experiencing one of the best shopping seasons of the year, having some overlap with the Superbowl. Many of these businesses can start ramping up their marketing about 2 weeks before February 14. For those who may be thinking of creative ways to leverage the holiday to increase sales, here are some [...]

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Digital Marketing Alphabet Soup

The Digital Marketing Alphabet Soup. What do all these acronyms mean?

There a many acronyms and initialisms that make up the digital marketing alphabet soup. While these terms and phrases are commonly tossed around between marketing professionals, it can be confusing for clients and newbies to keep track of them. Here is a list to help you keep them in order and understand their meanings (feel free to bookmark this post for reference or share it with others): 4 Ps of Marketing Although this entry is not necessarily an acronym or an [...]

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Science of Persuasion Video

This is an awesome video on the science of persuasion based on concepts that were studied and proven by Robert Cialdini, professor emeritus of Psychology and Marketing at Arizona State University: There is a science to how we are persuaded. The human brain needs short cuts or rules of thumb to guide decision making. The 6 universal shortcuts for decision making are:Reciprocity Scarcity Authority Consistency Liking ConsensusCan this science be applied to sales and marketing? Share your thoughts on this video in the comments below [...]

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neuromarketing book cover

Concluding Details of Neuromarketing Book

The book Neuromarketing, by Patrick Renvoise & Christophe Morin, combines neuroscience with marketing. Neuroscience is the study of the brain and nerves. While it is based on neuroscience research, it is written for the common person, and you don’t have to have a neuroscience background to understand it. The book has clear, actionable information that will help you become a better marketer and sales person for your business, your clients and yourself. By knowing how the old brain (the [...]

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neuromarketing book cover

Neuromarketing Book Summary Part III

The book Neuromarketing, Understanding the “Buy Buttons” in Your Customer’s Brain, by Patrick Renvoise & Christophe Morin, combines neuroscience with marketing. Neuroscience is the study of the brain and nervous system. A better understanding of how people think and make decisions can facilitate your marketing efforts. If you follow these tips, you’ll likely see an increase in conversion rate and sales. While this book is based on neuroscience, it is written for the common person. The chapters are short [...]

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neuromarketing book cover

Neuromarketing Book Summary Part II

The book Neuromarketing, Understanding the “Buy Buttons” in Your Customer’s Brain, by Patrick Renvoise & Christophe Morin, combines neuroscience with marketing. Neuroscience is the study of the brain and nervous system. A better understanding of how people think and make decisions can facilitate your marketing efforts. If you follow these tips, you’ll likely see an increase in conversion rate and sales. While this book is based on neuroscience, it is written for the common person. The chapters are short [...]

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neuromarketing book cover

Neuromarketing Book Summary Part I

The book Neuromarketing, Understanding the “Buy Buttons” in Your Customer’s Brain, by Patrick Renvoise & Christophe Morin, combines neuroscience with marketing. Neuroscience is the study of the brain and nervous system. A better understanding of how people think and make decisions can facilitate your marketing efforts. If you follow these tips, you’ll likely see an increase in conversion rate and sales. While this book is based on neuroscience, it is written for the common person. The chapters are short [...]

Read more...