Tips for the Marketing Professional

Valentine’s Day Marketing Statistics 2017

Valentine's day is a peak selling season for multiple different industries. Businesses that sell or distribute products such as flowers, candy, jewelry, dining, lodging and other products are experiencing one of the best shopping seasons of the year, having some overlap with the Superbowl. Many of these businesses can start ramping up their marketing about 2 weeks before February 14. For those who may be thinking of creative ways to leverage the holiday to increase sales, here are some Valentine's...

The Digital Marketing Alphabet Soup. What do all these acronyms mean?

There a many acronyms and initialisms that make up the digital marketing alphabet soup. While these terms and phrases are commonly tossed around between marketing professionals, it can be confusing for clients and newbies to keep track of them. Here is a list to help you keep them in order and understand their meanings (feel free to bookmark this post for reference or share it with others): 4 Ps of Marketing Although this entry is not necessarily an acronym or an initialism,...

February 8, 2017By Mirex MarketingDigital Marketing, General, Marketing Tips, Tips for the Marketing Professionaldigital marketing acronyms, digital marketing alphabet soup, initialisms, internet marketing acronyms1 CommentRead more...

Science of Persuasion Video

This is an awesome video on the science of persuasion based on concepts that were studied and proven by Robert Cialdini, professor emeritus of Psychology and Marketing at Arizona State University: There is a science to how we are persuaded. The human brain needs short cuts or rules of thumb to guide decision making. The 6 universal shortcuts for decision making are: Reciprocity Scarcity Authority Consistency Liking Consensus Can this science be applied to sales and marketing? Share your thoughts on this video in the comments below or...

February 6, 2017By Mirex MarketingAdvertising, Content Marketing, Conversion Optimization, Creative Marketing, Digital Marketing, Marketing Tips, Public Relations, Sales, Tips for the Marketing Professional, Traditional Marketing, Video Marketingconversion optimization, conversion rate optimization, customer psychology, get them to say yes, marketing tips, psychology, Robert Cialdini, sales training, science of persuasion0 CommentsRead more...

Concluding Details of Neuromarketing Book

The book Neuromarketing, by Patrick Renvoise & Christophe Morin, combines neuroscience with marketing. Neuroscience is the study of the brain and nerves. While it is based on neuroscience research, it is written for the common person, and you don't have to have a neuroscience background to understand it. The book has clear, actionable information that will help you become a better marketer and sales person for your business, your clients and yourself. By knowing how the old brain (the decision-maker)...

September 13, 2014By Mirex MarketingAdvertising, Content Marketing, Conversion Optimization, Creative Marketing, Marketing Book Summaries, Marketing Tips, Sales, Tips for the Marketing ProfessionalChristophe Morin, diy marketing, do it yourself marketing, effective marketing strategies, how to market your business, marketing, marketing advice, marketing book summaries, marketing book summary, marketing tips, marketing tools, neuromaketing Renvoise, neuromarketing, neuromarketing book, neuromarketing Renvoise and Morin, neuroscience, old brain marketing, old brain marketing strategies, Partrick Renvoise, powerful marketing strategies, tips for the marketing professional0 CommentsRead more...

Neuromarketing Book Summary Part III

The book Neuromarketing, Understanding the "Buy Buttons" in Your Customer's Brain, by Patrick Renvoise & Christophe Morin, combines neuroscience with marketing. Neuroscience is the study of the brain and nervous system. A better understanding of how people think and make decisions can facilitate your marketing efforts. If you follow these tips, you'll likely see an increase in conversion rate and sales. While this book is based on neuroscience, it is written for the common person. The chapters are short and...