The Creative Marketing category of the Mirex Marketing blog includes posts that feature fun, entertaining, emotional, attention-grabbing, and creative marketing ideas. The post itself may be a description of a marketing plan, a photo or an entertaining video.
The book Neuromarketing, Understanding the "Buy Buttons" in Your Customer's Brain, by Patrick Renvoise & Christophe Morin, combines neuroscience with marketing. Neuroscience is the study of the brain and nervous system. A better understanding of how people think and make decisions can facilitate your marketing efforts. If you follow these tips, you'll likely see an increase in conversion rate and sales. While this book is based on neuroscience, it is written for the common person. The chapters are short [...]