Blog – Page 5 – Mirex Marketing

40 Basic Accounting Principles that you need to know to understand Small Business Accounting

Business owners need to know general accounting principles before they can move on to more complicated accounting practices. The following are the 40 Basic Accounting Principles that you must know to understand small business accounting: The guidelines that accountants and businesses use to practice accounting are called Generally Accepted Accounting Principles (GAAP). GAAPs are adapted, changed and updated by the Financial Accounting Standards Board (FASB). The Securities and Exchange Commission (SEC) also has authority to change the rules, but they...

September is Accounting Month for the Mirex Marketing blog

September is Accounting Month for the Mirex Marketing blog. Accounting, bookkeeping and taxes are probably some of the most boring topics for non-numbers people. Yet, if you want to run a business, you have to be able to manage the money to achieve success and growth. Businesses are in business to make a profit. Even non-profit organizations must manage their accounting properly to avoid failure. If you're not making a profit, then your business needs to change. And the only...

Concluding Details of Neuromarketing Book

The book Neuromarketing, by Patrick Renvoise & Christophe Morin, combines neuroscience with marketing. Neuroscience is the study of the brain and nerves. While it is based on neuroscience research, it is written for the common person, and you don't have to have a neuroscience background to understand it. The book has clear, actionable information that will help you become a better marketer and sales person for your business, your clients and yourself. By knowing how the old brain (the decision-maker)...

Creative Commercials with John Moschitta Jr

One of the many, many golden nuggets of marketing that were included in the recent Part I, Part II, and Part III summaries of the book, Neuromarketing, is that people who speak 20% faster than average have more influence during their presentation. How about this guy? John Moschitta Jr was a commercial icon in the 1980s and nick-named "motormouth" and "the world's fastest talking man" since he talks so fast. Copywriters and advertisers must have loved this guy since they...

Neuromarketing Book Summary Part III

The book Neuromarketing, Understanding the "Buy Buttons" in Your Customer's Brain, by Patrick Renvoise & Christophe Morin, combines neuroscience with marketing. Neuroscience is the study of the brain and nervous system. A better understanding of how people think and make decisions can facilitate your marketing efforts. If you follow these tips, you'll likely see an increase in conversion rate and sales. While this book is based on neuroscience, it is written for the common person. The chapters are short and...

Neuromarketing Book Summary Part II

Creative Commercial: Sillycon Valley by Toshiba

Today's creative marketing discussion is on the Creative Commercial: Sillycon Valley by Toshiba. In this commercial, Toshiba takes a stab at it's own industry by humorously trying to appeal to those who are getting overwhelmed by the fast advances of technology. Obviously, there are parts of the commercial that assume the audience is up-to-date on technology industry news. For instance, the drone at the beginning is funnier if you know that Amazon had previously announced that drones may be a...

Neuromarketing Book Summary Part I

Creative Commercial: Snickers Football Coach Commercial with Robin Williams

In memory of the recently late comedian Robin Williams, this week's creative commercial is by Snickers. Watch the Snickers Football Coach commercial with Robin Williams (Hook, Mrs. Doubtfire, and many other classics), and briefly Robert Francis 'Bobcat' Goldthwait (Police Academy 2). Then comment below on whether you think this commercial was a good marketing investment by Snickers. Robin Williams: July 21, 1951 - August 11, 2014. (IMDB page, Wikipedia, RobinWilliams.com)

Remaining Summary of Cockrum’s Free Marketing

Over the last month or so, there have been multiple blog posts on Jim Cockrum's book Free Marketing, 101 Low and No-Cost Ways to Grow Your Business Online and Off. All theses posts combined, Free Marketing Summaries Part I, Part II, Part III, Free Marketing Tools and Resources and Email Marketing Tips, are quite possibly the best cliff notes version you'll find anywhere of the book. The book has 102 chapters and 304 pages which are quickly and efficiently summarized...