In his book, Free Marketing: 101 Low and No-Cost Ways to Grow Your Business Online and Off, Jim Cockrum offers 102 chapters of marketing tips. The tips range in topics from building a reputation to leveraging the popularity of Ebay. For a complete summary of the book, read Part I, Part II and Part III on this blog. One other post is also related to the book and that's Free Marketing Tools and Resources. Since it is clear from reading...
In 1985 Coca Cola launched a product called "New Coke" with all the bells, whistles and celebrity appearances that can be supported by one of America's largest corporations. Prior to the release of New Coke they had not changed the formula for Coke for about a century. The marketing campaign for New Coke is recognized as one of the biggest marketing failures in history since Coke fans practically boycotted the change. Soon after this event, Coca Cola re-labeled their traditional...
In his book, Guerrilla Marketing, Easy and Inexpensive Strategies for Making Big Profits from Your Small Business (2007), Jay Conrad Levinson lists the following marketing resources, tips and strategies. He categorizes these resources into digital and non-digital media, both on small scales and large scales. He calls the small scale media "minimedia" and large scale media "maximedia". Some of the items on the list aren't actually media streams at all, but they're still considered tools and "weapons" for marketing. He calls the...
The following is a creative commercial titled "The Epic Split" with Jean Claude Van Damme. It was created by Volvo, a vehicle manufacturer. What do you think of this commercial from a marketing perspective? Leave your comments below. As long as we're discussing this video, let's add an additional one for today. Here is the epic split parody with Chuck Norris: "The law of gravity applies to everything . . . except Chuck Norris". "When Van Damme was doing the epic split, Chuck...
In his book, Free Marketing: 101 Low and No-Cost Ways to Grow Your Business Online and Off, Jim Cockrum offers 102 chapters of marketing tips. When I picked up the book for the first time, I expected the author to list 101 free marketing tools and resources and explain the finer tips for each one in each chapter. For example, I thought that one chapter might be about Facebook and another about Twitter, and that the Facebook chapter would have...
In his book, Free Marketing: 101 Low and No-Cost Ways to Grow Your Business Online and Off, Jim Cockrum offers 102 chapters of marketing tips. These tips include ideas for free marketing or low-budget marketing for the do-it-yourself business owner. Early in his book, he explains that it is divided into three parts: Internet Marketing (Chapters 1-32), Building Trust and Growing Your Circle of Influence (Chapters 33-77), Stay Relevant, Interesting and Potent (Chapters 78-102). However, he continues to mention internet...
The following is a creative commercial titled "Amazing in Motion" which uses strobe lighting artistically for entertaining effect. It was created by Lexus, a luxury vehicle manufacturer. What do you think of this commercial from a marketing perspective? It may be fun and entertaining to watch, but does it make potential buyers want to buy a Lexus? Leave your comments below.
In his book, Free Marketing: 101 Low and No-Cost Ways to Grow Your Business Online and Off, Jim Cockrum offers 102 chapters of marketing tips. These tips include ideas for free marketing or low-budget marketing for the do-it-yourself business owner. Early in his book, he explains that it is divided into three parts: Internet Marketing (Chapters 1-32), Building Trust and Growing Your Circle of Influence (Chapters 33-77), Stay Relevant, Interesting and Potent (Chapters 78-102). However, he continues to mention internet...
In his book, Free Marketing: 101 Low and No-Cost Ways to Grow Your Business Online and Off, Jim Cockrum offers 102 chapters of marketing tips. These tips include ideas for free marketing or low-budget marketing. Early in his book, he explains that his book is divided into three parts: Internet Marketing (Chapters 1-32), Building Trust and Growing Your Circle of Influence (Chapters 33-77), and Stay Relevant, Interesting and Potent (Chapters 78-102). However, he continues to mention internet marketing beyond chapter...
Welcome to the Mirex Marketing blog. Mirex Marketing has been in development for the last year or so (since July 2013). More officially we started doing business and continued development since February 2014. Now that we have a team and the tools in place, we're ready to serve you. We welcome business owners from all types of businesses. We have complete marketing solutions for your business. Enjoy this blog. We'll do our best to provide good information that will help...
