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The 200 Weapons of Guerrilla Marketing

In his book, Guerrilla Marketing, Easy and Inexpensive Strategies for Making Big Profits from Your Small Business (2007), Jay Conrad Levinson lists the following marketing resources, tips and strategies. He categorizes these resources into digital and non-digital media, both on small scales and large scales. He calls the small scale media "minimedia" and large scale media "maximedia". Some of the items on the list aren't actually media streams at all, but they're still considered tools and "weapons" for marketing. He calls [...]

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Creative Commercial: Volvo’s The Epic Split with Van Damme

The following is a creative commercial titled "The Epic Split" with Jean Claude Van Damme. It was created by Volvo, a vehicle manufacturer. What do you think of this commercial from a marketing perspective? Leave your comments below. As long as we're discussing this video, let's add an additional one for today. Here is the epic split parody with Chuck Norris: "The law of gravity applies to everything . . . except Chuck Norris". "When Van Damme was doing the epic split, [...]

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Cockrum’s Free Marketing Tools and Resources

In his book, Free Marketing: 101 Low and No-Cost Ways to Grow Your Business Online and Off, Jim Cockrum offers 102 chapters of marketing tips. When I picked up the book for the first time, I expected the author to list 101 free marketing tools and resources and explain the finer tips for each one in each chapter. For example, I thought that one chapter might be about Facebook and another about Twitter, and that the Facebook chapter would [...]

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Free Marketing, 101 Low & No-Cost Ways, Part III

In his book, Free Marketing: 101 Low and No-Cost Ways to Grow Your Business Online and Off, Jim Cockrum offers 102 chapters of marketing tips. These tips include ideas for free marketing or low-budget marketing for the do-it-yourself business owner.  Early in his book, he explains that it is divided into three parts: Internet Marketing (Chapters 1-32), Building Trust and Growing Your Circle of Influence (Chapters 33-77), Stay Relevant, Interesting and Potent (Chapters 78-102). However, he continues to mention [...]

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Creative Commercial: Amazing in Motion by Lexus

The following is a creative commercial titled "Amazing in Motion" which uses strobe lighting artistically for entertaining effect. It was created by Lexus, a luxury vehicle manufacturer. What do you think of this commercial from a marketing perspective? It may be fun and entertaining to watch, but does it make potential buyers want to buy a Lexus? Leave your comments below.

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Free Marketing, 101 Low & No-Cost Ways, Part II

In his book, Free Marketing: 101 Low and No-Cost Ways to Grow Your Business Online and Off, Jim Cockrum offers 102 chapters of marketing tips. These tips include ideas for free marketing or low-budget marketing for the do-it-yourself business owner.  Early in his book, he explains that it is divided into three parts: Internet Marketing (Chapters 1-32), Building Trust and Growing Your Circle of Influence (Chapters 33-77), Stay Relevant, Interesting and Potent (Chapters 78-102). However, he continues to mention [...]

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Free Marketing, 101 Low and No-Cost Ways, Part I

In his book, Free Marketing: 101 Low and No-Cost Ways to Grow Your Business Online and Off, Jim Cockrum offers 102 chapters of marketing tips. These tips include ideas for free marketing or low-budget marketing.  Early in his book, he explains that his book is divided into three parts: Internet Marketing (Chapters 1-32), Building Trust and Growing Your Circle of Influence (Chapters 33-77), and Stay Relevant, Interesting and Potent (Chapters 78-102). However, he continues to mention internet marketing beyond [...]

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Welcome to the Mirex Marketing blog

Welcome to the Mirex Marketing blog. Mirex Marketing has been in development for the last year or so (since July 2013). More officially we started doing business and continued development since February 2014. Now that we have a team and the tools in place, we're ready to serve you. We welcome business owners from all types of businesses. We have complete marketing solutions for your business. Enjoy this blog. We'll do our best to provide good information that will [...]

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