Tag - free marketing

The 200 Weapons of Guerrilla Marketing

In his book, Guerrilla Marketing, Easy and Inexpensive Strategies for Making Big Profits from Your Small Business (2007), Jay Conrad Levinson lists the following marketing resources, tips and strategies. He categorizes these resources into digital and non-digital media, both on small scales and large scales. He calls the small scale media “minimedia” and large scale media “maximedia”. Some of the items on the list aren’t actually media streams at all, but they’re still considered tools and “weapons” for marketing. He calls [...]

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Cockrum’s Free Marketing Tools and Resources

In his book, Free Marketing: 101 Low and No-Cost Ways to Grow Your Business Online and Off, Jim Cockrum offers 102 chapters of marketing tips. When I picked up the book for the first time, I expected the author to list 101 free marketing tools and resources and explain the finer tips for each one in each chapter. For example, I thought that one chapter might be about Facebook and another about Twitter, and that the Facebook chapter would [...]

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Free Marketing, 101 Low & No-Cost Ways, Part III

In his book, Free Marketing: 101 Low and No-Cost Ways to Grow Your Business Online and Off, Jim Cockrum offers 102 chapters of marketing tips. These tips include ideas for free marketing or low-budget marketing for the do-it-yourself business owner.  Early in his book, he explains that it is divided into three parts: Internet Marketing (Chapters 1-32), Building Trust and Growing Your Circle of Influence (Chapters 33-77), Stay Relevant, Interesting and Potent (Chapters 78-102). However, he continues to mention [...]

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Free Marketing, 101 Low & No-Cost Ways, Part II

In his book, Free Marketing: 101 Low and No-Cost Ways to Grow Your Business Online and Off, Jim Cockrum offers 102 chapters of marketing tips. These tips include ideas for free marketing or low-budget marketing for the do-it-yourself business owner.  Early in his book, he explains that it is divided into three parts: Internet Marketing (Chapters 1-32), Building Trust and Growing Your Circle of Influence (Chapters 33-77), Stay Relevant, Interesting and Potent (Chapters 78-102). However, he continues to mention [...]

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free marketing 101 low and no-cost ways to grow your business online and off book cover

Free Marketing, 101 Low and No-Cost Ways, Part I

In his book, Free Marketing: 101 Low and No-Cost Ways to Grow Your Business Online and Off, Jim Cockrum offers 102 chapters of marketing tips. These tips include ideas for free marketing or low-budget marketing.  Early in his book, he explains that his book is divided into three parts: Internet Marketing (Chapters 1-32), Building Trust and Growing Your Circle of Influence (Chapters 33-77), and Stay Relevant, Interesting and Potent (Chapters 78-102). However, he continues to mention internet marketing beyond [...]

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