Mirex Marketing

Do You Always Give The Customer What They Want, Even When It’s Not Good For Them?

I had an interesting exchange with a partner this week regarding a project for a client. The client is a rental property owner who wants a new website. She's starting completely from scratch. So far all of her marketing has been through sites like Airbnb and VRBO, but she wants to branch out. The client has admitted that she knows very little about marketing, especially digital marketing and has so far been impressed with our team's extensive knowledge. The...

February 17, 2017By Mirex MarketingBusiness Tips, Conversion Optimization, Customer Service, Digital Marketing, Marketing Tips, Sales, Website Design & Developmentbusiness management, customer service, give the customer what they want, responsive website, sales dilemma, service management0 CommentsRead more...

Valentine’s Day Marketing Statistics 2017

Valentine's day is a peak selling season for multiple different industries. Businesses that sell or distribute products such as flowers, candy, jewelry, dining, lodging and other products are experiencing one of the best shopping seasons of the year, having some overlap with the Superbowl. Many of these businesses can start ramping up their marketing about 2 weeks before February 14. For those who may be thinking of creative ways to leverage the holiday to increase sales, here are some...

February 14, 2017By Mirex MarketingAdvertising, Creative Marketing, Holiday Posts, Marketing Tips, Pay Per Click/ Cost Per Click Advertising (PPC/CPC), Tips for the Marketing Professionalholiday marketing, marketing statistics, valentine's day marketing, valentine's day marketing tips, valentine's day products0 CommentsRead more...

What (the heck) does “SEM” mean?

The acronym "SEM" is one of many found in the digital marketing alphabet soup. (SEO, PPC, CPC and SERPs are closely related). SEM stands for "Search Engine Marketing", which actually has a history of what it means.Traditionally, the word "marketing" is a blanket term that covers any activities that are used to promote your brand and business, including public relations (PR), advertising and sales. So naturally one would think that the phrase "search engine marketing" or SEM would also...

February 9, 2017By Mirex MarketingAdvertising, Digital Marketing, Marketing Tips, Pay Per Click/ Cost Per Click Advertising (PPC/CPC), Search Engine Marketing (SEM), Search Engine Optimization (SEO)CPC, paid search advertising, pay-per-click advertising, PPC, SEA, search engine advertising, search engine marketing, search engine optimization, SEM, SEO, SMA, SMM, SMO0 CommentsRead more...

Superbowl LI Commercials 2017

All the Superbowl commercials can be found on AdBlitz on YouTube. Let us know which one was your favorite and why? (We've had some feedback that "Mr. Clean" might be the winner this year, what do you think?)

February 8, 2017By Mirex MarketingAdvertising, Content Marketing, Creative Marketing, Marketing Tips, Traditional Marketing, Video Marketingsuper bowl 51 commercials, super bowl commercials 2017, superbowl commercials0 CommentsRead more...

The Digital Marketing Alphabet Soup. What do all these acronyms mean?

There a many acronyms and initialisms that make up the digital marketing alphabet soup. While these terms and phrases are commonly tossed around between marketing professionals, it can be confusing for clients and newbies to keep track of them. Here is a list to help you keep them in order and understand their meanings (feel free to bookmark this post for reference or share it with others): 4 Ps of Marketing Although this entry is not necessarily an acronym or an...

February 8, 2017By Mirex MarketingDigital Marketing, General, Marketing Tips, Tips for the Marketing Professionaldigital marketing acronyms, digital marketing alphabet soup, initialisms, internet marketing acronyms1 CommentRead more...

Science of Persuasion Video

This is an awesome video on the science of persuasion based on concepts that were studied and proven by Robert Cialdini, professor emeritus of Psychology and Marketing at Arizona State University: There is a science to how we are persuaded. The human brain needs short cuts or rules of thumb to guide decision making. The 6 universal shortcuts for decision making are:Reciprocity Scarcity Authority Consistency Liking ConsensusCan this science be applied to sales and marketing? Share your thoughts on this video in the comments below...

February 6, 2017By Mirex MarketingAdvertising, Content Marketing, Conversion Optimization, Creative Marketing, Digital Marketing, Marketing Tips, Public Relations, Sales, Tips for the Marketing Professional, Traditional Marketing, Video Marketingconversion optimization, conversion rate optimization, customer psychology, get them to say yes, marketing tips, psychology, Robert Cialdini, sales training, science of persuasion0 CommentsRead more...

Superbowl 50 Commercials 2016

The Super Bowl is coming up on February 5, 2017. Here is a review of Super Bowl commercials from last year: Please Comment: What do you think of these ads from a marketing perspective? Which were most effective and why? Which were least effective and why?

February 3, 2017By Mirex MarketingAdvertising, Creative Marketing, Marketing Tips, Traditional Marketing, Video Marketing#avosinspace, #ballogize, #gopriusgo, #hyunadaisuperbowl, #puppymonkeybaby, #skittlesart, #yougotcarried, Alec Baldwin, Amazon Echo, Audi, avengers coke commercial, bai, Buick, car finder, Christopher Walken, coca cola mini, Dan Marino, death wish coffee, Dollar Shave Club, doritos, Drake, heck on wheels, Honda Genesis, Honda Ridgeline, Hondai Alontra, Kia Optima, kickstart, LG Oled TV, Liam Neeson, little orange head, Marmot, marvel coke commercial, PayPal, pokemon20.com, puppy monkey baby, Ryan Reynolds, sheep Queen commercial, skittles, Steve Harvey, Steven Tyler, T-Mobile, talking animals, Toyota Prius, Tron Parody, United Healthcare0 CommentsRead more...

Superbowl XLIX Commericals 2015

The Super Bowl is coming up on February 5, 2017. Here is a review of Super Bowl commercials from 2015: Please Comment: Share what you think from these ads from a marketing perspective. Which ones were the most effective and why? Which were the least effective and why?

February 2, 2017By Mirex MarketingAdvertising, Creative Marketing, Marketing Tips, Traditional Marketing, Video Marketing#bestbuds, #eatasnickers, #godaddy, #hellofuture, #invisiblemindy, #kimsdatastash, #oneboldchoice, #realstrength, #upforwhatever, #withdad, all natural burger, Anna Kendrick, BMW electric car, BMWi, BMWi3, Brady Bunch parody, bud light, budweiser, carl's jr, cat commercials, Danny Trejo, Data Stash, DeMarcus Ware, doritos, Dove Men+Care, Fred Jackson, friskies, Geico, human pac man, Kia Sorento, Kim Kardashian, Kurt Warner, LaVar Arrington, life-sized pac man, Mindy Kaling, newcastle brown ale, nissan, nomore.org, old guy swag, Pierce Brosnan, Pizza Hut, roman atwood pranks, Ryan Gosling, snickers, super bowl commercials, T-Mobile, talking babies, the mindy project, toyota camry, toyota dad commercial, victoria secret, victoria secret football0 CommentsRead more...

Why would a marketing blog include non-marketing topics?

Anyone who browses through the various articles on the Mirex Marketing Blog will find articles written about topics other than marketing. Why would a marketing blog include topics such as accounting, legal tips (which does not constitute professional legal advice), business insurance, customer service, business start up, management and other business topics? There are actually a couple good reasons.One reason is that marketing is a vital part of any business and therefore can affect or be related to all...

January 31, 2017By Mirex MarketingContent Marketing, Conversion Optimization, Digital Marketing, Marketing Tips, Search Engine Optimization (SEO), Social Media Marketing (SMM)blog publishing, blogging, choosing topics for blog, content creation, content marketing, copy writing, digital marketing, SEO0 CommentsRead more...

More of Levinson’s Lists of Marketing Media

In his book, Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business, Jay Conrad Levinson describes multiple different marketing streams. He explains how do-it-yourself business owners, or Guerrilla Marketers, can market their small business on a low budget. Within the book he classifies media into two categories, Minimedia and Maximedia. He also describes emedia, infomedia, human media, and non-media. His lists on minimedia and maximedia have been previously published. The following are his remaining...

January 30, 2017By Mirex MarketingAdvertising, Creative Marketing, Marketing Book Summaries, Marketing Tips, Public Relations, Sales, Traditional Marketingdiy marketing, guerrilla marketing, jay conrad levinson, traditional marketing0 CommentsRead more...