There are only three ways to increase revenue: get new customers, get your current customers to buy more and get your current customers to buy more often. Email marketing is one of the few marketing strategies that accomplishes all three. Email marketing also has the highest return on investment over all other marketing activities, with some businesses receiving $40 for every $1 spent on email marketing.
Email marketing requires the use of an Email Service Provider, or ESP. Free email services such as Gmail are not sufficient when it comes to marketing a business. An Email Service Provider is designed to help your business comply with the CAN-SPAM Act of 2003 and give you advanced features that help produce better returns. Some of these features include list segmentation, autoresponders, and mobile-friendly design. Similar to a web page, the design of the email must be mobile-friendly since over half of internet traffic now comes from mobile devices. Also like any web page, the email needs to have an image and a clear call to action. An email service provider offers better branding, delivery and tracking of campaign results over standard email.
Here are some common strategies that are accomplished with email marketing:
Get expert help to manage your email campaigns. Email marketing is supplemented by copy writing and graphic art services. An expert will also be able to help increase your opt-ins, open rate and click through rate. Contact Us to schedule a free consultation; we’ll discuss email marketing and how it fits into your marketing plan. We can work with pretty much any email service provider. Below are some of the more common ones.