If you deprive yourself of outsourcing and your competitors do not, you’re putting yourself out of business.
Two of the biggest concerns among business owners are profit and time management. Do any of the following scenarios apply to you? (Click each to toggle descriptions)
You’re an expert tradesman, among the best in your trade, and running your own business. You’re certain that once customers try your service they’ll keep coming back since you offer superior quality over your competitors. But the problem is getting them to try your service in the first place. While you’re a better tradesman than anyone else, you’re not a marketer.
You’ve been running a successful business for a while now and it’s all due to the fact that you work like horse. While your employees (if you have any) are going home at 5 pm you stay a bit longer to get more work done. You’re the first one to work in the morning, the last one to leave, and the hardest worker while you’re there. You can’t always think about marketing, because you don’t have time. Sometimes you may even wonder how other business owners are able to build their business successfully AND have a little fun. Your business is growing due to your hard work and you finally realize that if you don’t delegate more responsibility you’ll bust.
As a business owner you’ve come to the conclusion that you need assistance with marketing but you’re not sure how you’re going to get it. You might even be comfortable with delegating and you’re business is doing well. It’s just not quite well enough yet to hire a marketing manager in-house.
You’ve tried all types of marketing, but nothing seems to stick. You’re trying something new about every 3-6 months and when something doesn’t work you try whatever the next salesperson is selling because maybe that’s the “silver bullet” that you’ve been missing.
The title of this page intrigued you because you are already building a team for your business and the position is open for marketing management.
At the corporate level, successful businesses have a good Chief Marketing Officer, or CMO. The comparable professional in small to medium sized businesses is called a marketing manager.
What is a business or business owner supposed to do when they don’t have the time or expertise to manage their own marketing? And what are they especially supposed to do when they don’t have the resources or the desire to hire a marketing manager in-house?
Outsourcing is a key strategy for businesses to leverage the expert skills of others for less.
Delegate or outsource everything except the stuff you’re awesome at. It allows you to focus on the tasks that you’re amazing at.
Where the work can be done outside better than it can be done inside, we should do it.
Do what you do best. Outsource the rest.
An Independent Marketing Manager from Mirex Marketing is the outsourced “CMO” solution for small to medium size business.
When hiring a marketing manager as an independent contractor, you don’t incur the costs of hiring a salaried professional, putting them on the payroll and giving them employee benefits. You only pay for hours where work is actually performed.
When you hire a marketing manager from Mirex Marketing, you not only get the individual, but the entire Mirex Marketing team, consisting of experts and technicians in all aspects of digital marketing. This even includes a creative team that is capable of creating, editing and distributing customer-serving content to generate leads and build your brand. They can create articles, logos, other graphic design, audio and video through a strategic, coordinated effort, instead of trying to patch it all together from multiple different sources.
Making an independent marketing manager part of your team will give you better time management. With less “hats to wear” you’ll have more time for family or hobbies.
This cost-effective option allows you to work with a professional to create and execute an awesome marketing plan, which is often an element that is missing when businesses aren’t succeeding the way they want to.
What does the marketing manager do?
The first answer to that question, is what do you want him or her to do? We’ll combine your specific needs with a few things that all marketing managers should be doing, which is follow the formula of plan, execute, monitor and adapt.
Marketing is both a science and an art which encompasses technical skills and communicating a branded marketing message that converts leads to customers. Corporate level marketing is often divided into multiple different departments, such as the creative team, advertising, public relations, research, and some overlap in IT. At the level of small to medium size business the marketing manager must understand some of each since they’re usually all wrapped up into one. If you have a sales team, then the marketing manager will also work closely with your sales manager.
The marketing manager will act as the liaison between you and the marketing team, whether that team consists of individuals within Mirex Marketing, third parties or both. A favorite feature of this service among current clients is that we’ll receive all those annoying sales calls you might be getting from various advertising and marketing companies. We can present all offers to you or filter out only the ones we’d recommend according to your marketing plan.
Schedule a free consultation today to determine if an independent marketing manager is right for you.
(Ebook coming soon: How To Create An Effective Marketing Plan)
