Content is King!
Content is Currency!
Content Marketing is the process of creating, editing, publishing and distributing branded content that serves your prospects. On the internet content is king and dispersing quality content regularly is a steady path to success. Content Marketing supplements search engine marketing, social media marketing, email marketing and even offline marketing. Content has also been called “internet currency” (along with clicks and cash). As currency, how much of it do you want in your bank?
Here are some guidelines to keep your brand competitive online:
- Publish new blog posts 3-4 times a week.
- Post daily on 3 or 4 different social networks, including Facebook, Twitter, and Google+. (This may include video posts on YouTube, or images on Pinterest).
- Email your lists at least once a month
- Publish a press release any time your business has anything that is potentially newsworthy.
- Provide guest posts including articles, interviews, podcasts, video, etc to third parties as often as possible.
Why is so much content necessary? It helps you compete in a world that is already full of content. It educates your prospects and customers so that they have the right expectations and it’s easier for your business to serve them. It establishes you as the expert which builds credibility. It builds authority among search engines which helps increase your rankings on search engine results pages. It spreads the net for long-tail keywords, which also makes it more likely to rank in search engine results. It sheds a positive light on your business and potentially dilutes any negative content that has been published about your business by others (the solution to pollution is dilution). It creates brand awareness which is an effort that can never have enough positive exposure.
Video marketing is an especially effective method of content marketing for the following reasons:
- Users respond well to videos
- Videos appear in search engine results
- YouTube is the second most popular search engine and one of the top 5 social networks.
Content Marketing Begins With Creative Services
(Creative services are available whether you’d like us to publish and distribute your content or not. We work well with other services to provide what you need.)
Your brand is much more than just your logo. For example, Ronald McDonald is not a logo, but he’s certainly part of McDonald’s brand. Your brand encompasses everything that your business is – your philosophy, your service, your products, and your image. It should absolutely appeal to your target market and it’s one of the first steps in marketing. All content that is created to promote your business should match your brand, which means the brand has to exist first.
Creation:
- Copy Writing
- Script Writing
- Ghost Writing
- Blog Writing
- Ebook Writing
- Press Releases
- Editing
- Transcription
- Ad Copy
Distribution:
- Your blog or website
- Social Media
- Press Syndication
- Ad Networks
- Book Markets (Amazon and others)
- Affiliate Programs
- Etc.
Creation:
- Graphic Art/Graphic Design
- Photography
- Photo Editing
- Illustration
- Logos
- Business Cards
- Design for any printed material
- Cartoons & Comics
- Infographics
- Social Media Header Art
- Display Ads
Distribution:
- Your blog or website
- Social Media such as Pinterest or Flickr
- Contests
- Printed Materials
- Third party sites that collect and display images
- Display Ad Networks
Creation:
- Copy Writing
- Editing
- Graphic Design
- Google Presentations/Power Point
Distribution:
- Slideshare
- Sales Presentations
Creation:
- Voice Over
- Music/Jingles
- Interviews
- Audio Recording
- Audio Editing
Distribution:
- Podcasting
- Internet Radio
- Social Media
- Radio
- Affiliate Programs
- Audio Only or With Video
Creation:
- Video Recording
- Video Editing
- Screencasts
- Animation
- Motion Graphics
- Explainer Videos
- Whiteboard Videos
Distribution:
- Your blog or website
- YouTube
- Vimeo
- Other video channels online and offline
- Affiliate Programs
Content Optimization
Here are some basic rules of thumb for optimizing content to make it effective for your marketing:
Users generally respond best to video. Video is the most convenient way for users to consume the information provided and when convenience is increased, conversions are increased also.
Regardless of where it is published, the more content the better.
Content should represent your brand.
Optimizing content for search engines is a balance between writing for the audience and writing for spiders (the search engine program that “crawls” and indexes websites). Content should be written to serve the audience first. But it can be based on keyword research and slightly tweaked to be more search-engine friendly. The more content that is published, the wider you spread your net with long-tail keywords.
Optimizing content for social media means making it as engaging and interesting as possible. Users must feel compelled to “like”, comment and share in order for that content to gain maximum exposure.
Complete Content Marketing Solutions For Your Business
The creative team at Mirex Marketing can help you with virtually any aspect of content creation, editing and distribution.
Contact Us Today For A Free Consultation.
