Human Billboard Advertising is a form of marketing that uses surfaces of the human body and clothing as advertising space. The clothing involved may include T-shirts, hats, and other items. There are many benefits to placing your ad on a person and having your ad go anywhere that the person goes. You could get your ad into theme parks, sporting events, concerts, conventions, college campuses, shopping malls, and other densely populated areas at a fraction of the cost of traditional marketing. This method of advertising can cost as little as the price of printing a design on a T-shirt, and the price per T-shirt decreases with bulk orders. One Human Billboard Advertising strategy is to give away T-shirts at populated events with the stipulation that the recipients must wear the shirt for the duration of the event. Often people will comply just for the opportunity of receiving something for free.
Human Billboard Advertising is a method of getting your ad to a target market where other advertising space may not be built in or even permitted. For example, theme parks often don’t allow advertising from external companies unless they are attraction sponsors (which can be very pricey). Yet, theme parks often don’t have a dress code beyond the matter of avoiding indecent exposure. Imagine the attention that a family of 30 would get if they wore matching T-shirts to their family reunion at Disney Land. Now imagine all that attention focused on your advertisement at the center of those matching T-shirts. Your ad would be seen by hundreds or even thousands of people during that family’s visit, especially if they stayed more than one day. This is a win-win situation for the advertiser and the family. The advertiser reaches a target market which couldn’t otherwise be reached and the family receives an income that can supplement their travel expenses.
Another example of Human Billboard Advertising would be the sponsorship of a runner in a marathon. The finish line at these events may have booths, signs and many methods of advertising. But imagine the impact your ad would have if runners within the race were staring at it on the backside of another runner whom they had been following for miles. It could potentially be engrained in their memories for the rest of their lives. Other sporting events may include baseball, football, basketball or hockey games. Each of these have large crowds and many of them are even televised. Imagine if a person in the front row of a televised NBA basketball game was wearing your ad. You could get nationally televised exposure without even contacting the TV network.
People who participate in Human Billboard Advertising frequently and maintain a level of recognition within their communities can be designated as Brand Ambassadors. Many of these individuals have built a platform to increase their exposure. These platforms may include social media followings, fans of a local band, or audiences of radio shows or independent cable TV shows. When hired as Brand Ambassadors they will use their platforms to give your advertisement even more exposure beyond simply wearing your T-shirt to public events.
If you’re interested in participating with Human Billboard Advertising then Mirex Marketing can make it happen. Feel free to contact us whether you wish to become the advertiser or the human billboard. In most cases, participants who act as Human Billboards will receive a free article of clothing and possibly a small fee. However, if you believe that you have a platform for increased exposure then mention the potential exposure that you can provide. After an evaluation we may invite you to become a Brand Ambassador.
If you wish to harness the power of Human Billboard Advertising to promote your business, products or services, then Mirex Marketing will work with you to create the best strategy for reaching your target market.
Call (480) 744-5919 or use the form below to set up a free consultation.