The mission of Mirex Marketing is to provide marketing solutions for any business on any budget. In order to do that we inevitably must provide marketing training for businesses in do-it-yourself mode and for businesses that have an in-house staff that works on marketing.
A start up business in particular may be in a position where they have a low budget and lots of time. Often, the business owner puts on many different hats to keep the business going. One of these hats is that of a marketer. Yet, the business owner may not know how to market the business effectively. In fact, it’s not uncommon for the business owner to only know the skill or product that is to be marketed. For some new business owners it is quite the revelation that owning and running a business takes a certain set of skills in and of itself, beyond the product that is for sale. Sometimes, new education is required. With Mirex Marketing training, you’ll get a curriculum that is easy to understand, yet written and taught by experts in that category.
Most marketing resources have a series of three classes – beginners, intermediate and advanced. Usually the beginner’s class is a walk-through of creating a profile with that resource. Some individuals who are tech-savvy may be able to skip some classes depending on their current skill level. Others may have such an aversion to technology that they can’t make it past the beginner’s class. In these cases the survival of your business may depend on outsourcing your marketing to a company like Mirex Marketing. If you’ve taken a class and later decide to outsource any of your marketing to Mirex, the price of the class can be credited towards any service that you decide to purchase within 3 months of taking the class.
Whether you have a start-up business or an established one, you can come to Mirex Marketing for help. If you have an established business with an in-house staff, we’ll get them oriented to good marketing practices in no time.
Here is a list of our upcoming curriculum:
- Forming a Business
- Business Planning
- Business Financials
- Legal Issues for New and Small Businesses (agreements, the OA)
- Business Insurance
- Business Logo
Marketing Basics – focusing on a target market, marketing math
The Internet Marketing Tool Box – A General Overview of Internet Marketing Resources
The Offline Marketing Tool Box – A General Overview of marketing resources offline.
Introduction to Websites and domain names
- Beginner’s WordPress
- Intermediat WordPress
- Advanced WordPress, includes onsite SEO
Google Webmaster Tools/Google Analytics
Introduction to Pay-Per-Click Marketing
Introduction to Social Media
- Beginner’s Facebook
- Intermediate Facebook
- Advanced Facebook
- Beginner’s Twitter
- Intermediate Twitter
- Advanced Twitter
Google+ (Google Plus)
- Beginner’s Google Plus
- Intermediate Google Plus
- Advanced Google Plus
- Beginner’s LinkedIn
- Intermediate LinkedIn
- Advanced LinkedIn
- Beginner’s Pinterest and Instagram
- Interemediate Pinterest and Instagram
- Advanced Pinterest and Instagram
YouTube (see also Video Content)
- Beginner’s YouTube
- Intermediate YouTube
- Advanced YouTube
Introduction to Local Business Directories and Reputation Marketing
- Beginner’s Yelp
- Intermediate Yelp
- Advanced Yelp
- Beginner’s Angie’s List
- Intermediate Angie’s List
- Advanced Angie’s List
Google My Business
- Beginners Google My Business
- Intermediate Google My Business
- Advanced Google My Business
Overview of other directories and the local search ecosystem – Yellow Pages, Better Business Bureau (BBB), GPS Directories, Industry Specific Directories, etc.
Introduction to Content Development
Beginner’s Text Content Development – Free Word Processing tools, Learn how to type or improve typing speed, English grammar review
Text Content Development – Ebook Marketing
How to Use Audacity, the Free Audio Editor
How to Use Windows Movie Maker, the Free Video Editor
Graphic Art & Illustration:
- Beginner’s GIMP
- Intermediate GIMP
- Advanced GIMP
- Beginner’s Email Marketing
- Intermediate Email Marketing
The above list and the development of these classes is an on-going process. If you’d like us to include another class or if you would like us to speed up the process for any of the classes listed above, or if you’d like one on one tutoring on any marketing resource above, please contact us.
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