Your business needs a presence online. For some businesses a website is just as important as a brick and mortar store. For other buisnesses a website is even more important than a physical location. In fact, many home-based businesses, ecommerce sites and self-published digital products are based entirely online. As the apex of the funnel for all other internet marketing streams, a website is absolutely essential for any business.
Yet, not all websites are created equal. There are many industry-specific services that provide “cookie-cutter” websites. These sites are the same among all subscribers and the designers tried to serve the needs of every business in the industry with a one-size-fits-all approach. Not only is it difficult for a business to stand out among it’s competitors, but these sites provide limited options for internet marketing optimization. Some free web builder websites online, such as GYBO.com are generic for all businesses in general. Although these website builders are not industry-specific, they have the same limitations as any “cookie cutter” site. These types of websites are difficult for a team of internet marketers and they’re not easily visible on tablets or smart phones. Your business website should be a responsive WordPress website.
Your business website needs to be team-oriented.
WordPress is web-building platform that allows the website owner to create multiple accounts with different levels of access. This is ideal for when you’re hiring a team of internet marketers. Even if all your marketing is done in house, instead of outsourcing to a company like Mirex, a content management system (CMS) like WordPress offers the greatest flexibility for team-managed content. The major competitors to WordPress are Joomla and Drupal, which are also content management systems. However, they’re not nearly as common or as developed as WordPress.
Your business website needs to be responsive.
Responsive websites are mobile-friendly websites that automatically adapt to any screen size. They can be viewed on any internet-enabled device including desktops, tablets and smart phones. If you’re reading this page from a desktop, go ahead and test this website. See how it adapts to different screen sizes by changing the width of the window. (If you need additional instructions to do this, and some business owners do, then you especially need help from a Mirex Marketing professional). Responsive websites are the new standard for a professional web presence online due to the ever-increasing use of smart phone and tablet devices. If your website is not responsive, then it is sub-par.
Responsive WordPress Websites are the Solution.
Responsive WordPress Websites are the solution for your business. This gives your business the greatest opportunity for producing a return on investment. The responsive feature makes your site appear professional and stunning on any device with any screen size. The feature that allows the creation of user accounts makes it easy for team members with permission to optimize your business website for internet marketing.
Get a Responsive WordPress Website for your business.
Call (480) 744-5919 or use the form below to set up a free consultation.
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