Marketing Book Summaries – Mirex Marketing

The Marketing Book Summaries category of the Mirex Marketing blog offers summaries of effective marketing books for the busy do-it-yourself business owner and marketing professionals.

More of Levinson’s Lists of Marketing Media

In his book, Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business, Jay Conrad Levinson describes multiple different marketing streams. He explains how do-it-yourself business owners, or Guerrilla Marketers, can market their small business on a low budget. Within the book he classifies media into two categories, Minimedia and Maximedia. He also describes emedia, infomedia, human media, and non-media. His lists on minimedia and maximedia have been previously published. The following are his remaining lists...

January 30, 2017By Mirex MarketingAdvertising, Creative Marketing, Marketing Book Summaries, Marketing Tips, Public Relations, Sales, Traditional Marketingdiy marketing, guerrilla marketing, jay conrad levinson, traditional marketing0 CommentsRead more...

Levinson’s List of Maximedia Marketing

In his book, Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business, Jay Conrad Levinson describes multiple different marketing streams. He explains how do-it-yourself business owners, or Guerrilla Marketers, can market their small business on a low budget. Within the book he classifies media into two categories, Minimedia and Maximedia. He also describes emedia, infomedia, human media, and non-media. The following is his list of maximedia marketing streams: Newspapers Magazines Radio Television Outdoor Advertising Direct...

January 27, 2017By Mirex MarketingAdvertising, Marketing Book Summaries, Marketing Tips, Public Relations, Sales, Traditional Marketingdiy marketing, guerrilla marketing, jay conrad levinson, traditional marketing0 CommentsRead more...

Levinson’s List of Minimedia Marketing

In his book, Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business, Jay Conrad Levinson describes multiple different marketing streams. He explains how do-it-yourself business owners, or Guerrilla Marketers, can market their small business on a low budget. Within the book he classifies media into two categories, Minimedia and Maximedia. He also describes emedia, infomedia, human media, and non-media. The following is his list of minimedia marketing streams: Canvassing Business Cards Personal Letters Telephone Marketing ...

January 26, 2017By Mirex MarketingAdvertising, Marketing Book Summaries, Marketing Tips, Sales, Traditional Marketingdiy marketing, guerrilla marketing, jay conrad levinson, traditional marketing2 CommentsRead more...

Concluding Details of Neuromarketing Book

The book Neuromarketing, by Patrick Renvoise & Christophe Morin, combines neuroscience with marketing. Neuroscience is the study of the brain and nerves. While it is based on neuroscience research, it is written for the common person, and you don't have to have a neuroscience background to understand it. The book has clear, actionable information that will help you become a better marketer and sales person for your business, your clients and yourself. By knowing how the old brain (the decision-maker)...

September 13, 2014By Mirex MarketingAdvertising, Content Marketing, Conversion Optimization, Creative Marketing, Marketing Book Summaries, Marketing Tips, Sales, Tips for the Marketing ProfessionalChristophe Morin, diy marketing, do it yourself marketing, effective marketing strategies, how to market your business, marketing, marketing advice, marketing book summaries, marketing book summary, marketing tips, marketing tools, neuromaketing Renvoise, neuromarketing, neuromarketing book, neuromarketing Renvoise and Morin, neuroscience, old brain marketing, old brain marketing strategies, Partrick Renvoise, powerful marketing strategies, tips for the marketing professional0 CommentsRead more...

Neuromarketing Book Summary Part III

The book Neuromarketing, Understanding the "Buy Buttons" in Your Customer's Brain, by Patrick Renvoise & Christophe Morin, combines neuroscience with marketing. Neuroscience is the study of the brain and nervous system. A better understanding of how people think and make decisions can facilitate your marketing efforts. If you follow these tips, you'll likely see an increase in conversion rate and sales. While this book is based on neuroscience, it is written for the common person. The chapters are short and...

September 11, 2014By Mirex MarketingAdvertising, Content Marketing, Conversion Optimization, Creative Marketing, Digital Marketing, Marketing Book Summaries, Marketing Tips, Sales, Tips for the Marketing ProfessionalChristophe Morin, diy marketing, do it yourself marketing, effective marketing strategies, how to market your business, marketing, marketing advice, marketing book summaries, marketing book summary, marketing tips, marketing tools, neuromaketing Renvoise, neuromarketing, neuromarketing book, neuromarketing Renvoise and Morin, neuroscience, old brain marketing, old brain marketing strategies, Partrick Renvoise, powerful marketing strategies, tips for the marketing professional0 CommentsRead more...

Neuromarketing Book Summary Part II

September 5, 2014By Mirex MarketingContent Marketing, Conversion Optimization, Creative Marketing, Marketing Book Summaries, Marketing Tips, Sales, Tips for the Marketing ProfessionalChristophe Morin, diy marketing, do it yourself marketing, effective marketing strategies, how to market your business, marketing, marketing advice, marketing book summaries, marketing book summary, marketing tips, marketing tools, neuromaketing Renvoise, neuromarketing, neuromarketing book, neuromarketing Renvoise and Morin, neuroscience, old brain marketing, old brain marketing strategies, Partrick Renvoise, powerful marketing strategies, tips for the marketing professional3 CommentsRead more...

Neuromarketing Book Summary Part I

August 29, 2014By Mirex MarketingAdvertising, Content Marketing, Conversion Optimization, Creative Marketing, Digital Marketing, Marketing Book Summaries, Marketing Tips, Sales, Tips for the Marketing ProfessionalChristophe Morin, diy marketing, do it yourself marketing, effective marketing strategies, how to market your business, marketing, marketing advice, marketing book summaries, marketing book summary, marketing tips, marketing tools, neuromaketing Renvoise, neuromarketing, neuromarketing book, neuromarketing Renvoise and Morin, neuroscience, old brain marketing, old brain marketing strategies, Partrick Renvoise, powerful marketing strategies, tips for the marketing professional4 CommentsRead more...

free marketing 101 low and no-cost ways to grow your business online and off book cover

Remaining Summary of Cockrum’s Free Marketing

Over the last month or so, there have been multiple blog posts on Jim Cockrum's book Free Marketing, 101 Low and No-Cost Ways to Grow Your Business Online and Off. All theses posts combined, Free Marketing Summaries Part I, Part II, Part III, Free Marketing Tools and Resources and Email Marketing Tips, are quite possibly the best cliff notes version you'll find anywhere of the book. The book has 102 chapters and 304 pages which are quickly and efficiently summarized...

August 23, 2014By Mirex MarketingContent Marketing, Creative Marketing, Email Marketing, Marketing Book Summaries, Marketing Tipsbusiness book summaries, business book summary, diy marketing, do it yourself marketing, Free Marketing 101 Low and No-Cost Ways to Grow Your Business Online and Off, free marketing advice, Free Marketing Book, free marketing tips, free marketing tools, jim cockrum, marketing book summaries, marketing book summary0 CommentsRead more...

Cockrum’s Free Marketing Email Tips

In his book, Free Marketing: 101 Low and No-Cost Ways to Grow Your Business Online and Off, Jim Cockrum offers 102 chapters of marketing tips. The tips range in topics from building a reputation to leveraging the popularity of Ebay. For a complete summary of the book, read Part I, Part II and Part III on this blog. One other post is also related to the book and that's Free Marketing Tools and Resources. Since it is clear from reading...

August 22, 2014By Mirex MarketingContent Marketing, Email Marketing, Marketing Book Summaries, Marketing Tipsaweber, constant contact, email management tools, email marketing, email tips, free email tips, free marketing, free marketing advice, free marketing tips, free marketing tools, how to create an email newsletter, how to market your business, icontact, instant contact, jim cockrum, mail chimp0 CommentsRead more...

The 200 Weapons of Guerrilla Marketing

In his book, Guerrilla Marketing, Easy and Inexpensive Strategies for Making Big Profits from Your Small Business (2007), Jay Conrad Levinson lists the following marketing resources, tips and strategies. He categorizes these resources into digital and non-digital media, both on small scales and large scales. He calls the small scale media "minimedia" and large scale media "maximedia". Some of the items on the list aren't actually media streams at all, but they're still considered tools and "weapons" for marketing. He calls the...

August 18, 2014By Mirex MarketingAdvertising, Marketing Book Summaries, Marketing Tips, Public Relations, Sales, Traditional Marketing200 weapons of guerrilla marketing, diy marketing, do it yourself marketing, free marketing, guerrilla marketing, jay conrad levinson, low budget marketing, low-cost marketing0 CommentsRead more...